Business Marketing Service
Most recent content on this topic
Use data and collaboration to ensure the success of your crisis communications plan
Luba Abrams | March 26, 2024
With storms becoming more prevalent and severe, teams must collaborate to deliver accurate and prompt communications to customers, but it can be challenging to coordinate the flow of information. We explain how solutions from E Source Data Science and the Corporate Communications Service can help.
Report
How to communicate to customers about wildfire risk and prevention
Liza Minor, Tom Lienhard | March 7, 2024
Learn how you can improve customer experience and reduce wildfire risk by openly communicating with your customers about your utility’s wildfire safety plans. Show customers what you’re doing to prevent fires and empower customers to do their own wildfire mitigation and preparation.
Report
Key highlights and memorable moments from the 2023 Forum
Sara Patnaude | December 12, 2023
The engagement and enthusiasm that was seen at the E Source Forum 2023 reaffirmed our industry’s dedication to continuous improvement and customer-centric innovation. In case you missed it, here are some highlights from the event.
Newsletter
E Source commits to helping utilities address energy affordability and equity challenges for vulnerable customers
Sannie Sieper | October 30, 2023
This press release announces the launch of the E Source Affordability and Equity practice, which merges best-in-class research and advisory capabilities with expertise, data science, and implementation services to help utilities better serve vulnerable customers and communities.
Press release
Highlights from the marketing and communications sessions at the Forum 2023
Joshua Sorensen | October 18, 2023
Utility professionals gathered at the E Source Forum 2023 to take part in marketing and communications sessions. Topics of discussion included engaging low-income customers, shaping campaigns with market research data, maintaining business customer relationships, and holding customers' attention.
Report
Fostering energy affordability and equity in the utility space
Ben Nathan | November 7, 2023
Energy affordability and equity are core to our mission at E Source. Join us to learn how utilities can navigate challenges and better serve their income-qualified and other vulnerable and underserved customers and communities.
Online event