As part of the market research team, Sarah Baker analyzes and synthesizes market research studies. Her areas of expertise include qualitative research and customer experience analysis. Prior to joining E Source, Sarah created and implemented email campaigns for the insurance industry and conducted market research for the consumer packaged goods industry. Sarah earned her BS in strategic communications with a minor in business at the University of Kansas.

Content by this author

Using market research to inform your EV efforts

Sarah Baker
August 28, 2020

What does your utility need to do to get ready for electric vehicles? This snapshot of data from the E Source 2020 Electric Vehicle Residential Customer Survey can help you select technologies, design programs, and create a seamless customer experience.

Are you recommending the right products and services to your large business customers?

Sarah Baker
March 18, 2020

Which utility-provided products and services can help large business customers reach their energy-savings goals and generate revenue for the utility? This snapshot highlighting data from our 2019 E Source Large Business Gap and Priority Benchmark has the answers.

Give them what they want: SMB customers are interested in saving energy through their utility

Sarah Baker
March 18, 2020

Which utility-provided products and services can help small and midsize business customers reach their energy-savings goals and generate revenue for the utility? This snapshot highlighting data from our 2019 E Source Small and Midsize Business Gap and Priority Benchmark has the answers.