Utility mobile apps outperform utility websites in overall customer satisfaction.
When using their utility’s mobile app, customers most want to view a summary of their account information, report or check the status of a power outage or gas leak, and view their payment history.
Test your mobile app before releasing it to customers, promote it to increase adoption, and update it regularly to avoid negative customer experiences.
To improve customers’ overall experience with your website, focus on essential content and functionality and appearance.
To improve findability, make navigating your website intuitive and reduce the number of pages customers have to go through.
To improve the functionality of your website, let customers log in from the Home Page, offer a variety of self-service and financial options, and make your website responsive.
Let's meet today's demands - and plan for what's next.
What challenge is top of mind for your team right now? Reach out to start a focused conversation about your priorities and explore solutions shaped around your specific goals.
