Miriam Stein answers Ask E Source questions and writes reports on marketing and communications topics. She specializes in helping utilities make energy and efficiency affordable and accessible to all customers. Before starting the analyst position, Miriam interned with the Customer Energy Solutions and Market Research teams at E Source. Miriam also worked in a physics lab researching a potential new battery material. She has a BS in physics with an art history minor from Swarthmore.
Content by this author
Utilities don’t need a large budget to effectively market their residential programs. By using creative, low-cost marketing strategies and customer segmentation, you can reach your target audience without breaking the bank. Here are four low-cost marketing strategies we think you should focus on.
Utilities are working with the communities they serve to apply an equity lens to their demand-side management, distributed energy resource, and EV programs. In this blog post, we take a closer look at how community engagement strengthens and supports equity initiatives.
When it comes to diversity, equity, and inclusion (DEI) work, there’s no one-size-fits-all option. Our conversation with race equity and justice facilitator Drisana McDaniel reveals the work we need to do to initiate change in the utility industry.
Diversity, equity, and inclusion isn’t a new concept for utilities, but there is a new energy equity movement sweeping the utility industry. In this report, we present our energy equity framework that will benefit customers, utilities, and underserved communities.
In honor of Small Business Saturday, on November 27, 2021, we’re sharing a few of our recommendations for engaging minority-owned small business customers and specific actions you can take on Small Business Saturday to celebrate SMBs.