Jessica Bailis helps utilities use E Source content to meet their marketing and corporate communications goals. Before becoming a Solution Director, she researched utility marketing and communications initiatives and trends as a Senior Analyst. She has 14 years of digital marketing and public relations experience. Prior to working at E Source, Jessica led marketing initiatives at a solar-installation company in New York and developed residential and business campaigns for lead generation, customer engagement, and corporate branding. She specializes in social marketing, email marketing, marketing automation, search engine optimization, and pay-per-click advertising. Jessica holds a BS in television-radio with a concentration in advertising and public relations from Ithaca College.
Content by this author
In this Ask E Source answer, we share data insights into how small and midsize business customers view energy-efficiency programs, types of initiatives that build trust, and examples of how other utilities have used marketing campaigns.
As mask mandates lift across the US, millions of Americans are either gleefully or grudgingly taking their exposed faces into schools and other places of business, assuming the businesses have taken appropriate measures to ensure their safety. Read our blog post for advice on how utilities can help.
This year, E Source encouraged utilities to submit their most effective and creative marketing campaigns across six categories. Join this web conference as we recognize the winners of the 2020 E Source Utility Ad Awards Contest.
Since May 30, we’ve seen 21 utilities across the US and Canada issue public statements of support for the Black Lives Matter movement. Like our utility customers, E Source supports Black Lives Matter and the broader movement for inclusion, diversity, equity, and access.
Wondering how to get your residential customers to save water? In this Ask E Source answer, we highlight several clever approaches, including those from SRP, Fort Collins Utilities, and Minnesota Energy Resources. We also include social media posts and utility web pages that will inspire you.