Jessica Bailis helps utilities use E Source content to meet their marketing and corporate communications goals. Before becoming a Solution Director, she researched utility marketing and communications initiatives and trends as a Senior Analyst. She has 14 years of digital marketing and public relations experience. Prior to working at E Source, Jessica led marketing initiatives at a solar-installation company in New York and developed residential and business campaigns for lead generation, customer engagement, and corporate branding. She specializes in social marketing, email marketing, marketing automation, search engine optimization, and pay-per-click advertising. Jessica holds a BS in television-radio with a concentration in advertising and public relations from Ithaca College.
Content by this author
This year, E Source encouraged utilities to submit their most effective and creative marketing campaigns across six categories. Join this web conference as we recognize the winners of the 2020 E Source Utility Ad Awards Contest.
Since May 30, we’ve seen 21 utilities across the US and Canada issue public statements of support for the Black Lives Matter movement. Like our utility customers, E Source supports Black Lives Matter and the broader movement for inclusion, diversity, equity, and access.
Wondering how to get your residential customers to save water? In this Ask E Source answer, we highlight several clever approaches, including those from SRP, Fort Collins Utilities, and Minnesota Energy Resources. We also include social media posts and utility web pages that will inspire you.
How do you identify, plan, deliver, manage, and measure the success of your website content? Southern California Edison's Caroline Aoyagi-Stom and Content Strategy Inc.'s Blaine Kyllo gave utility members some easy-to-implement advice at the 2018 E Source Forum. Watch video excerpts of their wisdom.
Community-based marketing and events are effective ways to engage your business customers. In this answer, we explain the benefits of community-based marketing, show you how to expand your multichannel marketing approach and use testimonials, highlight utility examples, and make recommendations.