Jessica is a senior analyst on the marketing and communications research team at E Source and she has 13 years of digital marketing and public relations experience. Before joining E Source, Jessica led marketing initiatives at a solar-installation company in New York and developed residential and business campaigns for lead generation, customer engagement, and corporate branding. She specializes in social marketing, email marketing, marketing automation, search engine optimization, and pay-per-click advertising. Jessica holds a BS in television-radio with a concentration in advertising and public relations from Ithaca College.
Content by This Author
How do you identify, plan, deliver, manage, and measure the success of your website content? Southern California Edison's Caroline Aoyagi-Stom and Content Strategy Inc.'s Blaine Kyllo gave utility members some easy-to-implement advice at the 2018 E Source Forum. Watch video excerpts of their wisdom.
Utilities across the US have stepped up to assist furloughed federal employees who endured financial hardships and were unable to keep up with their energy bills during the government shutdown.
According to our 2018 Social Media Survey results, 41% of utilities maintain a blog, but 47% don’t and aren’t planning to start. So for those who do blog, what are the goals and how does maintaining a high-quality blog positively impact a utility's brand?
Every touchpoint in the customer journey is an opportunity. Marketing automation tools capitalize on these opportunities, while improving customer engagement and satisfaction, tracking lead and channel attribution, and measuring marketing ROI and overall performance.