Jessica is an analyst on the Marketing and Communications research team at E Source and has 12 years of digital marketing and public relations experience. She led the marketing initiatives at a solar-installation company in New York and developed residential and business campaigns for lead generation, customer engagement, and corporate branding. Jessica has worked on more than 100 marketing projects across industries and specializes in social marketing, email marketing, marketing automation, search engine optimization, and pay-per-click advertising. Jessica holds a BS in television-radio with a concentration in advertising and public relations from Ithaca College.
Content by This Author
Every touchpoint in the customer journey is an opportunity. Marketing automation tools capitalize on these opportunities, while improving customer engagement and satisfaction, tracking lead and channel attribution, and measuring marketing ROI and overall performance.
According to our 2018 Social Media Survey results, 41% of utilities maintain a blog, but 47% don’t and aren’t planning to start. So for those who do blog, what are the goals and how does maintaining a high-quality blog positively impact a utility's brand?