Most residential demand response (DR) participants to date have been single-family homeowners enrolled in smart thermostat programs. While smart thermostat DR still holds significant potential, large amounts of the residential market remain underserved—particularly renters in both multifamily and single-family housing. As purpose-built rental properties continue to grow faster than owner-occupied housing, this segment represents a major untapped opportunity for utilities seeking cost-effective DR at scale.
E Source is partnering with Tierra Resource Consultants to launch an industry-leading multiclient research initiative to drive market change in these segments and transform the smart thermostat DR ecosystem. There is a strong opportunity and urgent need for utilities and technology partners to bring DR into rental housing through mutual partnerships and thoughtful program design. Join us to learn how your utility or company can be part of this effort.
We’ll discuss:
- The rental market opportunity, including addressable market sizing for smart thermostat DR
- How we can address key challenges and find solutions for smart thermostat technology, program design, partnerships, and customer communications
- Creating stronger outcomes with strategies for winning buy-in from multifamily property managers, single-family landlords, institutional housing, and new construction built-to-rent
- A study roadmap explaining how E Source and Tierra Resource Consultants plan to deliver a national framework and territory-specific strategies for scaling renter smart thermostat DR
Speakers:
Luke Beckett, Sr. Director of Engagement, E Source
Tom Hines, Principal, Tierra Resource Consultants
Who should attend:
- Utility DR program managers and planners
- Technology partners and solution providers
- Anyone in the DR ecosystem looking to scale DR for untapped residential markets
Questions about this event? Send us a message.
About the study partners: E Source and Tierra Resource Consultants bring decades of combined expertise in utility program design, market research, and demand response strategy. This multiclient initiative represents a comprehensive analysis of rental market DR potential.
