How to get started with your utility’s content strategy

NOTE: This event has already taken place. See below for recording and event description.

A content strategy is a high-level plan that guides your decisions about content. Designed to help you meet customer needs and achieve business objectives, it defines how you create, deliver, and measure your utility’s content.

Join us and Noz Urbina, a globally recognized leader in the fields of content design, omnichannel strategy, and customer experience, to discuss how you can:

• Get started with your utility’s content strategy
• Apply it to content projects
• Thoughtfully mature and measure it

You’ll learn:

• The importance of having a content strategy
• The differences between content strategy and content marketing
• Steps to creating a successful content strategy
• Ways to manage and measure your content

Speakers:

Angelica Pereira, Solution Director, Marketing, Communications & Account Management, E Source
Joy Herbers, Content Strategist, Portfolio and Product Strategy, E Source
Noz Urbina, Founder, Urbina Consulting; Program Director, OmnichannelX conference and podcast

Questions about this event? Send us a message.