Although Americans buy more electric vehicles (EVs) every year, still less than 3% of households own one. Customer awareness hasn’t grown in the past four years, and the EV industry is at risk of becoming stagnant or declining. You can accelerate the adoption of EVs through strategic marketing—learn how in this web conference.
- The current state of the EV market and why adoption is so low
- Who to target next based on trends in consumer readiness for EVs
- How you can accelerate adoption, improve your brand, and help EVs avoid the product adoption chasm
- How KCP&L overcame customer barriers to achieve incredible EV adoption rates in a historically resistant service territory
If you’re a member of the E Source Residential Marketing Service, you can learn more in our report The Essentials of Marketing Electric Vehicles: Why and How Utilities Should Accelerate the EV Revolution.
Shelby Kuenzli, Associate Analyst, Marketing and Communications, E Source
Jeffrey Beeson, Manager, Product Marketing, Kansas City Power & Light and Westar Energy
Who should attend:
Utility marketers and distributed energy resource strategists who are interested in EVs and how to effectively market them.
For more information about attending this event, please email us or call 1-800-ESOURCE (1-800-376-8723).