Beth Fitzjarrald combines her physics training and passion for behavior science to analyze energy-efficiency and demand-response programs and to consult with utilities on how to design and implement those programs. She researches behavioral programs and strategies and manages the Customer Energy Solutions research team at E Source. Prior to joining E Source, Beth helped design and manage the Boulder County EnergySmart program. She holds a BA in physics from Colorado College and an MS in environmental studies from the University of Colorado at Boulder.

Content by this author

Behavior Programs Showcase Showdown

Beth Fitzjarrald
November 13, 2019

Can your behavior program deliver 2% savings? What about 3%, 5%, or even 10%? BGE’s Amanda Janaski and OUC’s Ebony Whitby answered a few of our questions about alerts, prepaid billing, and other new behavioral strategies after our E Source 2019 Forum session.

Big Behavior Savings Drive Big Behavior Spending

Beth Fitzjarrald
July 18, 2019

Utility behavior programs such as home energy reports are making a big difference on customer energy bills and helping utilities reach increasingly aggressive energy-savings goals. What makes them so popular and effective? We've been tracking these programs for years and can share our insights.

Reach DSM goals through CSM design: E Source Customer-Side Management

Beth Fitzjarrald
April 4, 2017

Utility demand-side management (DSM) programs won't get any traction if they don't appeal to customers. Learn how to design customer-friendly DSM programs with the E Source Customer-Side Management approach.

Changing Behavior—for Efficiency and Waistlines

Beth Fitzjarrald
September 9, 2016

Can't stop eating those cookies? Try moving them to the top shelf of your pantry. Simple behavior-change tools like this can help you reach your personal improvement goals, and they can also help you reach the participation and customer satisfaction goals you've set for your DSM programs.

Rounding Up Innovation: Residential DSM Style

Beth Fitzjarrald
May 10, 2016

Looking for the latest and greatest in residential DSM? Aren't we all? E Source rounds up interesting and innovative programs twice each year. Our published report has all the details, but check out this little blog to get some of the highlights on five programs that caught our eye.