Participating in National Preparedness Month and guiding customers through outages

Key takeaways

  • Popular topics from September include Labor Day and National Preparedness Month, but posts discussing lives lost generated the highest engagement rate by followers.
  • Of the eight most broadly used hashtags, 30 companies used #NationalPreparednessDay and #LaborDay, but #community generated the highest engagement rate by followers
  • Hydro-Québec was the number one utility on social media this month, having the highest activity and engagement post totals.
  • Austin Energy’s campaign supported the mission of National Preparedness Month by educating and preparing customers for potential outages.

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