Make smart decisions by better understanding your customers
Fueled by the E Source Business Customer Satisfaction Study—a survey of managed and unmanaged business customers—this online analysis tool provides sector-specific information about the energy needs and attitudes of utilities’ business customers. Understanding their communication preferences, interest in energy efficiency, and decision-making processes can help you more effectively reach your business customers and successfully market efficiency programs, products, and energy-saving opportunities to them.
Managed business customers are those that have an assigned account representatives as their designated point of contact with the utility. Unmanaged business customers don’t have an assigned account rep and are instead served by business customer representatives, such as contact center agents, not assigned to a specific account.
The Business Customer Insights Center is populated with important data to help you understand:
- What the decision-making process is for energy-efficiency program uptake
- Who the decision-makers are
- Which resources customers trust for energy-efficiency advice
- Who’s participating in programs and which offerings these customers are interested in
- What these customers perceive as barriers to program participation
- Which channels these customers prefer for communicating with their energy provider
Using the Business Customer Insights Center online dashboard, you can dive deeper into our data to better understand differences among business consumers. For examples:
- Focus the data on a specific business type (managed or unmanaged)
- Review results for more than 15 different business sectors
