November 2023 Marketing and Communications Club

NOTE: This event has already taken place. See below for recording and event description.

Utility marketers and communicators play a crucial role in building our sustainable future. You’re motivating residents and businesses to participate in programs, sign up for services, and buy products to make a sustainable future a reality.
But this responsibility comes with many challenges like:

• Keeping up with the constantly changing world of social media and growing your company’s brand
• Feeling uninspired and struggling to come up with clever and unique copy—especially when you’ve used all the energy-related puns related you can think of
• Explaining your role to team members who might not understand your work as a marketer or communicator
• Not knowing where to start when planning new campaigns
• Wishing you could replicate the success of other utilities

Our team at E Source understands and has faced these challenges. And we’re here to help.
An E Source exchange is an online conversation where you can share ideas on specific topics with other utility professionals. In these bimonthly exchanges, we’ll bring together a community of marketing and communications practitioners, managers, and strategists from utilities across the US and Canada. These exchanges will be a chance to support and learn from one another.
At these exchanges, you will:

• Share ideas, discuss your struggles, and celebrate your wins
• Receive insights into campaigns from leading utility marketers and communicators
• Learn about the newest research, tools, and techniques to create campaigns

During our meeting, we’ll discuss strategies for marketing EVs and present our latest market research data.
For the second half of the meeting, we’ll host attendee-led conversations. Whether you’re working through a challenging problem or have a simple question, this is your chance to seek advice and connect with your peers.

Moderators:
Hailey Gish, Product Strategist, Marketing and Communications, E Source
Angelica Pereira, Solution Director, Marketing, Communications, and Account Management, E Source

Questions about this event? Send us a message.