E Source Blog

Welcome to the E Source Blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.

April 3, 2014 | Kym Wootton - Senior Marketing & Communications Manager | 0 comments

Finally, it’s here! I’ve been so excited for the 2014 E Source Utility Customer Experience Conference, and day one did not disappoint. Read on for a rundown of the first day of sessions.


April 2, 2014 | Kym Wootton - Senior Marketing & Communications Manager | 0 comments

Do you want a reason why it’s essential to invest in customer experience (CE)? Well, Peter Haid, CE extraordinaire and director of CE & Marketing at E Source, will give you five. He told us about them at this year’s E Source Utility Customer Experience Conference.


March 28, 2014 | Beth Hartman - Research Analyst | 0 comments

In terms of energy efficiency and light quality for pathway lights and other outdoor lighting at a zoo, there are several important issues to consider, including time-sensitive controls and a color temperature that’s appropriate for animal sleep patterns. Overall, LEDs seem to be a popular option for energy-efficient lighting retrofits in zoos because of the benefits they offer in terms of reduced energy use and improved quality of light.


Topics: LEDs
March 18, 2014 | Sarah Fiebiger - Senior Analyst, Market Research Services | 0 comments

After listening to and reading commentary on 26 electric and gas utility interactive voice response systems (IVRs), we found five common issues that elicited the strongest negative emotions. The recordings and written commentary were provided by 16 reviewers we contracted last year to assess the usability of 96 electric and gas company IVRs for 10 key features as part of the “E Source Review of North American Electric and Gas Company IVRs: 2013.” Truly, any industry can benefit from following these five easy tips for improving your IVR, helping you create more-positive customer experiences. Remember, a happy caller is more likely to be kind to your contact center agents!


Topics: IVR
March 5, 2014 | Beth Hartman - Senior Research Associate | 0 comments

Like E Source, many energy research and consulting firms write reports for their clients, but we take the advisory process a step further by answering specific questions from our customers, creating customized responses on demand. This service is particularly valuable during the beginning of the year, when numerous utilities are working extra hard to plan and launch their energy-efficiency programs, respond to regulatory requests, and more.


February 27, 2014 | Beth Hartman - Senior Research Associate | 2 comments

Along with lowering energy bills and improving results for a variety of specialized greenhouse crops such as flowers, lettuce, and tomatoes, LED lighting can reduce costs and improve growth results for large indoor commercial marijuana grow operations. With the recent legalization of cannabis for recreational use in both Colorado and Washington State, now is the time for utilities to learn more about how to help these large commercial customers better manage their electricity bills through implementing energy-efficiency programs with LED lighting.


February 11, 2014 | Beth Hartman - Senior Research Associate | 0 comments

One of my favorite sessions at the 2014 Association of Energy Services Professionals (AESP) National Conference in San Diego showcased how Georgia Power is teaching children about electricity using the power of movement and physical interaction. The speakers were former teachers who now travel around to schools all over the utility’s service territory talking about conductors, insulators, and generators. On the first day, they had the entire room up on their feet, dancing alternately to fast and slow music as we imitated electrons moving through different materials. The next day, my colleague Bryan was the first to get up and sing karaoke at the patio party happy hour, so the musical theme continued. Check out the video of Bryan crooning, and read on for more details from my panel discussion on social media, as well as from presentations by my colleagues Ti Mougne and Bill LeBlanc.


January 31, 2014 | Kate Merson - Research Manager | 2 comments

E Source recently did some research on the impacts of using prepaid rebate cards in lieu of traditional rebate checks for utility demand-side management (DSM) programs. We found compelling evidence that rebate cards do, in fact, cut DSM program costs, but possibly at the expense of customer satisfaction, although this latter theory is a bit murky.


January 30, 2014 | Eryc Eyl - Senior Associate, Customer Experience & Marketing | 0 comments

What’s the right way to arrange your nascent customer experience management team? Do you have to have a chief customer officer? What are the best practices for channeling voice-of-the-customer data into the business to truly transform the customer experience? What lessons from other industries can utilities harness to shorten the learning curve?


January 30, 2014 | Melissa Leymon - Marketing Program & Planning Manager, PNM | 0 comments

When I agreed to write about three things I learned during our website redesign, I wondered how I could limit it to that small number. This has been one giant learning experience. Our current site was launched when the Harry Potter actors were just entering puberty and Palm Pilots were the rage for tracking schedules. We would have done this sooner, but we didn’t have the money or man-hours necessary to do it right. Then in 2012, we took a hard look at every way we interacted with our customers, and the website kept rising to the surface as a key touchpoint.


Topics: Website, Marketing