How to get started with your utility’s content strategy
online event
<p>NOTE: This event has already taken place. See below for recording and event description.</p>
<p>A content strategy is a high-level plan that guides your decisions about content. Designed to help you meet customer needs and achieve business objectives, it defines how you create, deliver, and measure your utility’s content.</p>
<p>Join us and <a href="https://www.linkedin.com/in/bnozurbina/">Noz Urbina</a>, a globally recognized leader in the fields of content design, omnichannel strategy, and customer experience, to discuss how you can:</p>
<ul><li>Get started with your utility’s content strategy</li>
<li>Apply it to content projects</li>
<li>Thoughtfully mature and measure it</li>
</ul><p><strong>You’ll learn:</strong></p>
<ul><li>The importance of having a content strategy</li>
<li>The differences between content strategy and content marketing</li>
<li>Steps to creating a successful content strategy</li>
<li>Ways to manage and measure your content</li>
</ul><p><strong>Speakers:</strong></p>
<p><a href="https://www.esource.com/angelica-pereira" data-exclude-quote-wrap="true">Angelica Pereira</a>, Solution Director, Marketing, Communications & Account Management, E Source<br /><a href="https://www.esource.com/joy-herbers" data-exclude-quote-wrap="true">Joy Herbers</a>, Content Strategist, Portfolio and Product Strategy, E Source<br /><a href="https://www.linkedin.com/in/bnozurbina/">Noz Urbina</a>, Founder, <a href="https://urbinaconsulting.com/">Urbina Consulting</a>; Program Director, <a href="https://www.omnichannelx.digital/">OmnichannelX</a> conference and podcast</p>
<p>Questions about this event? <a href="https://www.esource.com/contact-events?subject=How%20to%20get%20started%20with%20your%20utility’s%20content%20strategy" data-replace-exclude="true">Send us a message.</a></p>
<p>A content strategy is a high-level plan that guides your decisions about content. Designed to help you meet customer needs and achieve business objectives, it defines how you create, deliver, and measure your utility’s content.</p>
<p>Join us and <a href="https://www.linkedin.com/in/bnozurbina/">Noz Urbina</a>, a globally recognized leader in the fields of content design, omnichannel strategy, and customer experience, to discuss how you can:</p>
<ul><li>Get started with your utility’s content strategy</li>
<li>Apply it to content projects</li>
<li>Thoughtfully mature and measure it</li>
</ul><p><strong>You’ll learn:</strong></p>
<ul><li>The importance of having a content strategy</li>
<li>The differences between content strategy and content marketing</li>
<li>Steps to creating a successful content strategy</li>
<li>Ways to manage and measure your content</li>
</ul><p><strong>Speakers:</strong></p>
<p><a href="https://www.esource.com/angelica-pereira" data-exclude-quote-wrap="true">Angelica Pereira</a>, Solution Director, Marketing, Communications & Account Management, E Source<br /><a href="https://www.esource.com/joy-herbers" data-exclude-quote-wrap="true">Joy Herbers</a>, Content Strategist, Portfolio and Product Strategy, E Source<br /><a href="https://www.linkedin.com/in/bnozurbina/">Noz Urbina</a>, Founder, <a href="https://urbinaconsulting.com/">Urbina Consulting</a>; Program Director, <a href="https://www.omnichannelx.digital/">OmnichannelX</a> conference and podcast</p>
<p>Questions about this event? <a href="https://www.esource.com/contact-events?subject=How%20to%20get%20started%20with%20your%20utility’s%20content%20strategy" data-replace-exclude="true">Send us a message.</a></p>