10 recommendations for utility website design

Trends from the 20 highest-rated utility websites in the 2021 Website Benchmark
By Heather Hilgenkamp, Anna Nixon
May 26, 2022

10 recommendations for utility website design

Key takeaways

  • To improve customers’ overall experience with your website, focus on essential content and functionality and appearance.
  • To improve findability, make navigating your website intuitive and reduce the number of pages customers have to go through.
  • To improve the functionality of your website, let customers log in from the Home Page, offer a variety of self-service and financial options, and make your website responsive.
  • To improve your website’s content, customize the My Account feature and give personalized energy efficiency recommendations.

To help you improve your utility’s website, we examined the 20 highest-rated utility websites in the E Source 2021 Website Benchmark. We found trends in overall customer experience, findability, functionality, and content. Use the recommendations from this e-book to determine where your utility’s website is performing well and where it needs development.

How E Source can help with website reviews

Fill out this short form to start a conversation about your needs and how we can help.

For more findings from the 2021 Website Benchmark, check out these E Source deliverables:

  • Our blog post Utility websites are more mobile friendly and accessible than ever: Findings from the E Source 2021 Website Benchmark highlights some of the key findings from the study and announce the utilities that scored the highest on individual attributes.
  • Our press release E Source study reveals increased focus on responsive websites in 2021 shows the ranking of the 85 US and Canadian utility websites we reviewed in the 2021 Website Benchmark.
  • Our report Improve customer experience with a better website design discusses utility website trends from 2019 to 2021 and includes recommendations on how to improve website self-service. This report is available to members of the E Source Digital Self-Service subscription.
Downloadesource-10-web-design-recommendations.pdf

© 2008 - 2025 E Source Companies LLC. All rights reserved.
Distribution outside subscribing organizations limited by license.

Source URL:https://www.esource.com/e-book/432221hvef/10-recommendations-utility-website-design