In the summer of 2016, E Source collected and analyzed substantial quantitative and qualitative trade ally network performance data from surveys completed by utility trade ally network managers across the US and Canada. Using the survey results, we identified common industry practices and compared residential and commercial trade ally network characteristics and structure.

Study Objectives

Our goal is for the results of this unique, industry-leading project to serve as a diagnostic tool for utilities that are trying to improve their trade ally network’s overall success in achieving demand-side management program goals.

Using the survey responses, we want to answer questions such as:

  • How effective are utility trade ally networks across North America?
  • How are various utility trade ally networks structured? What structures are used by trade allies that achieve high rates of customer satisfaction, performance, and participation?
  • How can new or developing utility programs build strong trade ally networks and establish effective program strategies? What are mature programs doing to maintain or increase trade ally engagement?

The results of this project will identify the characteristics of utility trade ally networks and compare them to the networks of other utilities of similar size to highlight best practices.


Results will be compiled from analysis of a survey sent to trade ally network program administrators. This comprehensive assessment of trade ally networks will include insights that can help utilities improve the design and structure of their networks.

Study Results

If you’re a subscriber, this link will take you to the study deliverables. If you’re not currently a subscriber, you may contact us for information on membership to pertinent E Source services.