Due to COVID-19, the E Source Utility Trade Ally Network Comparison has been postponed. When we field the next study, we’ll collect and analyze substantial quantitative and qualitative trade ally network performance data from surveys completed by utility trade ally network managers across the US and Canada. Using the survey results, we’ll identify common industry practices and compare residential and commercial trade ally network characteristics and structures.

Topics we cover

The results of this unique, industry-leading project will serve as a diagnostic tool for utilities that are trying to improve their trade ally network’s overall success in achieving demand-side management program goals. We’ll identify the characteristics of utility trade ally networks of various sizes, make comparisons among networks, and highlight best practices.

Using the survey responses, we want to answer questions such as:

  • How have utility and trade ally network partnerships evolved due to COVID-19?
  • What strategies are utilities employing to develop a successful trade ally workforce?
  • What skills should utilities provide to help trade allies achieve high customer satisfaction?
  • Which other markets should utilities tap into to expand their networks?
  • How are utility trade ally networks structured? Which network characteristics lead to high performance, participation, and customer satisfaction?


We’re looking for utility personnel who are closely involved with their trade ally partners. If you’d like to participate, fill out the form below.


E Source periodically gathers data from electric and gas utilities across the US and Canada with trade ally networks. We last completed the Trade Ally Network Comparison in 2016. We base the survey questions on input from customer inquiries submitted through our Ask E Source program (PDF) and related to trade ally networks. We also rely on our own knowledge of trade ally best practices.

The study findings are available to members of the E Source Demand-Side Management Service, Business Marketing Service, and Residential Marketing Service.

Study results

If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, contact us for information on how to become an E Source member.