Originally slated for fall 2020, the E Source Utility Trade Ally Network Comparison has been postponed until 2021. During the study, we’ll collect and analyze substantial quantitative and qualitative trade ally network performance data from surveys completed by utility trade ally network managers across the US and Canada. Using the survey results, we’ll identify common industry practices and compare residential and commercial trade ally network characteristics and structures.

Topics we cover

The results of this unique, industry-leading project will serve as a diagnostic tool for utilities that are trying to improve their trade ally network’s overall success in achieving demand-side management program goals. We’ll identify the characteristics of utility trade ally networks of various sizes, make comparisons among networks, and highlight best practices.

Using the survey responses, we want to answer questions such as:

  • How have utility and trade ally network partnerships evolved due to COVID-19?
  • What strategies are utilities employing to develop a successful trade ally workforce?
  • What skills should utilities provide to help trade allies achieve high customer satisfaction?
  • Which other markets should utilities tap into to expand their networks?
  • How are utility trade ally networks structured? Which network characteristics lead to high performance, participation, and customer satisfaction?


We’re looking for utility personnel who are closely involved with their trade ally partners. If you’d like to participate, fill out the form below.


E Source periodically gathers data from electric and gas utilities across the US and Canada with trade ally networks. We last completed the Trade Ally Network Comparison in 2016, and we’ll complete it again in 2021. We base the survey questions on input from frequent Ask E Source inquiries related to trade ally networks, as well as our own knowledge of trade ally best practices.

Study results

If you’re a subscriber, this link will take you to the study deliverables. If you’re not currently a subscriber, you may Contact us for information on membership to pertinent E Source services.