Tracy Gehrts leads the product strategy for the Residential Marketing, Business Marketing, and Corporate Communications services. Prior to joining E Source, she spent eight years as a marketing strategist at Alliant Energy in Iowa where she led marketing initiatives in business energy efficiency, renewables, and economic development. Tracy holds an MBA from the University of Iowa and a BS in journalism and mass communication from Iowa State University.

Content by this author

Are your smart thermostat DR programs taking customers by surprise? Trust-building communication strategies

Tracy Gehrts
July 28, 2021

Demand-response programs have been around for years, so why are so many customers being taken by surprise? To help solve this problem, we pulled together three communication tips to maintain customer trust.

E Source Forum 2021: Spotlight on equity

Tracy Gehrts
July 22, 2021

As part of our countdown to the Forum, we’ll be aiming the spotlight on each of this year’s tracks so you know what to expect from the sessions. Today, the spotlight is on our equity track. Check it out!

How COVID reshaped social media for utilities

Tracy Gehrts
May 12, 2021

Customer needs and preferences have been forever changed by the COVID-19 pandemic. We’ve pulled together a few ways the pandemic has reshaped the social media landscape for utilities and how to best move forward to connect with customers.