Most recent content on this topic
How can I build trust with SMB customers?
In this Ask E Source answer, we share data insights into how small and midsize business customers view energy-efficiency programs, types of initiatives that build trust, and examples of how other utilities have used marketing campaigns.
Breaking Down Barriers to Innovation
E Source hosted over 160 utility innovators in Seattle, Washington, in early April for a conference focused on moving ideas into action. We got the chance to discuss common barriers to innovation and to collaborate with peers on how to overcome those barriers.
How Can Utilities Better Serve Up Energy-Efficiency Programs to Small Restaurant Owners?
Small and midsize business customers can be a particularly difficult group for utilities to engage. This graphical e-book shows that small restaurants trust their utility to inform them about energy-efficiency programs, but they almost equally trust their colleagues.