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Exploring business customer nuances
Your business customers are unique, so you’re not likely to find a one-size-fits-all approach to serving them. We’ll share trends and insights gleaned from our market research studies that will help you strategize by business type.
How can I build trust with SMB customers?
In this Ask E Source answer, we share data insights into how small and midsize business customers view energy-efficiency programs, types of initiatives that build trust, and examples of how other utilities have used marketing campaigns.