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E Source Forum 2019 Speaker Interviews
Did you miss the 2019 E Source Forum? Or did you go but missed a session or two? Watch these short video interviews of some of the Forum 2019 speakers to learn more about the technology, DSM, marketing, communications, CX, account management, and distributed energy topics they covered.
Empathy and energy: A frank discussion with crisis communications experts
It’s more important than ever to get your crisis communications right. Join us to hear from crisis communications experts, who will explain how to develop messages that will cut through the clutter and how to deliver actionable information for the public.
Case Studies for Achieving Cost-Effective Portfolios: Solution Showcase Series
During this web conference, we’ll showcase three residential case studies from utilities and their partners on how they’re seizing new opportunities to meet demand-side management program goals.
Taking a Stance: How Carbon-Free Commitments Affect Your Brand and Your Business
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
Braving the Storm: Emergency Communications in a Changing World
After their E Source Forum 2019 session, we spoke with ComEd’s Sabrina Potirala and Rebecca Sheperd to learn how the utility’s operations and communications teams prepared for the January 2019 polar vortex that brought some of the coldest temperatures Chicago has ever seen.
What Can Storytelling Do for Your Brand and Business?
How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.
6 Must-Attend Sessions at This Year's E Source Forum
At the 2019 E Source Forum, we'll be hosting innovative sessions in six topical tracks that represent the most pressing subjects in today's energy industry: account management, customer experience, demand-side management, distributed energy resources, marketing and communications, and technology.
Storytelling tips from the experts
How do you identify, plan, deliver, manage, and measure the success of your website content? Southern California Edison's Caroline Aoyagi-Stom and Content Strategy Inc.'s Blaine Kyllo gave utility members some easy-to-implement advice at the 2018 E Source Forum. Watch video excerpts of their wisdom.
Why and how utilities should accelerate the EV revolution
Even with more electric vehicle (EV) sales, customer awareness of EVs hasn’t grown in four years. Find out how you can increase EV adoption through marketing strategies, and see how Evergy earned 2,000% growth in new EV drivers through experiential marketing.
How Do You Promote Efficiency to Grocery Stores?
We provide insights on working with grocery store owners, highlight energy-efficiency programs and measures that are appropriate for grocery stores, and provide examples of marketing campaigns.