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Educating Canadian Customers About the Benefits of HEM
Rachel Cooper | November 7, 2017
Canadian utilities have an opportunity to educate customers who are interested in home energy management (HEM) on the potential benefits of the smart home, including the ability to monitor and reduce their energy use. Our handy infographic explains which customers to target and how to reach them.
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Top 10 customer-preferred utility website features
Abbas Madad, Heather Hilgenkamp, Laura Ruff Agard, Rachel Cooper | December 11, 2019
Which website features are most important to residential customers? Do preferences differ by electronic device? We’ve created an at-a-glance reference of the top customer-preferred utility website features for desktop, laptop, mobile device, and tablet.
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Using Segmentation to Personalize Low-Income Program Outreach and Increase Participation
July 25, 2017
We recently completed research into New England's low-income population. Read a summary of our findings and some suggested next steps for improving outreach efforts and boosting participation.
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How to improve your utility customers’ website experience
Haley Kaiser, Rachel Cooper | November 18, 2015
How are utility websites keeping up with customer expectations? What attributes are most important to customers and what are best practices when designing a website? This graphical ebook based on 2015 results from our review of North American residential utility websites answers these questions.
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