Shelby specializes in social media marketing, digital marketing, brand awareness, search engine optimization, and environmental communications. She previously worked for an environmental nonprofit in Massachusetts, leading the marketing and communications initiatives for their food-waste and energy-efficiency programs. Shelby holds a BS in life sciences communication and a BS in zoology from the University of Wisconsin-Madison.
Content by This Author
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
Even with more electric vehicle (EV) sales, customer awareness of EVs hasn’t grown in four years. Find out how you can increase EV adoption through marketing strategies, and see how Evergy earned 2,000% growth in new EV drivers through experiential marketing.
Climate change has been in the news for decades, but today people feel its effects personally. Utilities can improve their brand image by addressing their role in the changing environment and communicating their efforts to customers.