Shelby Kuenzli specializes in helping utilities use data and customer-centric messaging to communicate their brand and marketing initiatives. Her expertise is in social media and digital marketing, brand awareness, and environmental communications. Prior to working at E Source, Shelby led the marketing and communications initiatives for food-waste and energy-efficiency programs with an environmental nonprofit in Massachusetts. She holds a BS in life sciences communication and in zoology from the University of Wisconsin-Madison.
Content by this author
The mid-February weather in many parts of the US has been one for the record books. Residents in Texas and the Midwest are struggling with water and power outages. We’ve gathered examples of how utilities are using social media to warn customers about outages and deliver info.
From model homes showcasing the latest efficiency technologies to community events, exhibits, website articles, social media posts, and statewide school curricula, utilities use old-school and new-school methods to teach customers about energy efficiency.
After her 2019 Forum session, we asked Idaho Power’s Melissa Thom a few questions about her presentation. She discussed how she manages her utility’s social media, including dealing with mixed opinions on carbon reductions and integrating customer feedback.
Even with more electric vehicle (EV) sales, customer awareness of EVs hasn’t grown in four years. Find out how you can increase EV adoption through marketing strategies, and see how Evergy earned 2,000% growth in new EV drivers through experiential marketing.
Climate change has been in the news for decades, but today people feel its effects personally. Utilities can improve their brand image by addressing their role in the changing environment and communicating their efforts to customers.