Our research shows that just over half of Canadian customers say they’re familiar with home energy management (HEM) technologies, but very few have actually purchased an HEM system. There’s an opportunity, then, for utilities to educate customers who are interested in HEM on the potential benefits of the smart home, including the ability to monitor and reduce their energy use. Check out our handy infographic to learn which customers to target and how to reach them.

Download Educating Canadian Customers About the Benefits of HEM (PDF)

This infographic shows that almost half of Canadian customers are familiar with HEM technologies, but very few have purchased them. It explains that utilities can use customers' preferred channel, email, to educate them about the benefits of HEM.

Contributing Authors

Associate Director, Market Research

Rachel Cooper, associate director of the market research team at E Source, is responsible for strategic planning, account engagement, team...