Residential Products, Programs, and Services
Understanding your customers is an important aspect of showing empathy and offering appropriate programs and services. To help you engage with your customers and better serve them, we conducted the E Source Residential Products, Programs, and Services survey in the fall of 2025. The survey gathered critical customer insights from US and Canadian respondents about their interest and participation in utility programs and services and their adoption of energy-related products.
Topics we covered include:
- Overall perceptions of utility, reliability, communications, and offerings
- Interest in billing options, such as time-of-use rates and assistance program participation
- Interest in and adoption of smart technologies, heat pumps, battery storage, solar, and EVs
- Interest and participation in utility programs such as community solar, demand response, green pricing, weatherization, and rebates, and willingness to pay for renewable energy
What you get
If you’re an E Source member, you’ll get access to reports and webinars featuring data from the Residential Products, Programs, and Services study. The services your utility subscribes to determine your access. If you’re interested in receiving a specific report but your utility doesn’t subscribe to the E Source service that hosts that content, contact us. You can purchase a stand-alone subscription to the E Source Market Research Service to access our insights.
Methodology
We asked residential customers of electric and dual-fuel utilities across the US and Canada for their thoughts on billing and payment programs, energy-related technologies, and energy programs. We included questions on battery storage, solar, and demand response programs.
We fielded the survey online from September to October 2025 with 7,997 US and 2,000 residential electric and dual-fuel utility customers who were fully or partially responsible for paying a utility bill. We recruited participants using a purchased sample of US and Canadian residential households from a global online market research firm.
We set quotas for gender, age, income, and geographic location. We applied a postfieldwork weighting scheme using income and geographic data to make sure responses were representative of the US and Canadian populations. In general, a sample size of 5,000 completed surveys yields a margin of error of about ±2% at the 95% confidence level. When looking at a subgroup of responses, the margin of error increases.
Study results
If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, contact us for information on how to become an E Source member.