Small and midsize businesses (SMBs) can be a particularly difficult customer group for utilities to engage. The E Source Business Customer Insights Center can help. It provides detailed information about the needs and attitudes of specific business consumer sectors. For example, as shown in this graphical ebook (PDF), small restaurants trust their utility to inform them about energy-efficiency programs, but they almost equally trust their colleagues.

By understanding business customers’ particular interests in and decision-making processes for energy-efficiency program participation, utilities can better market their programs and energy-savings opportunities. As an E Source member who has access to the database, you can use the dashboard to see how specific business sectors compare to all sectors included in the study, as well as filter those comparisons by small, midsize, or large businesses.

Download Download the ebook (PDF)

Contributing Authors

Associate Director, Market Research

Rachel Cooper, associate director of the market research team at E Source, is responsible for strategic planning, account engagement, team...

Content Strategist, Content Group

Joy Herbers writes, edits, publishes, and maintains content related to customer experience, billing, and residential and business marketing. She also...