Industry benchmarksReturn on investmentChannel and messaging strategiesBest-in-class advertising techniquesCustomer-ready contentProgram participation driversIntelligent segmentation Precise targeting

E Source has extensive experience working with utilities to improve marketing effectiveness. Our deep understanding of the unique challenges that come with marketing energy services helps us provide top-notch resources for planning, creating, and evaluating advertising and marketing campaigns. Our research, analytics, and consulting services can help you move your brand forward while achieving your marketing and business objectives.

Explore Our Marketing Solutions

The Residential and Business Marketing Services give your entire organization access to a robust toolbox:

Research Library

You'll have access to our library of research and analysis, including detailed reports and reference materials that focus on actionable profiles of innovative marketing programs, energy-efficiency segmentation, and residential and business customer energy use.

Helpful Database and Tools

Our advertising database, Energy AdVision, gives you access to over 3,000 utility advertisements for all types of products, programs, and services. The Residential and Business Customer Insight Centers can help you better understand your customers’ energy-use patterns and trends, program needs, and channel preferences.

Ask E Source

Membership gives you direct access to our industry experts for unlimited questions in the areas of segmentation, customer communications, customer attitudes toward energy efficiency and conservation, and utility program advertising.

Inclusion in Our Utility Marketing Survey

E Source studies utility marketing efforts to give you insights into channel and messaging strategies, segmentation approaches, budgetary concerns, and metrics from utilities across North America. Our comprehensive industry survey allows you to see how your marketing efforts stack up against those of other utilities.

Web Conferences and Leaders Group Calls

Online meetings give you a unique opportunity to collaborate and interact with industry experts and your peers who are also being challenged to meet rapidly growing goals for program enrollment.

Annual E Source Forum

In this exclusive annual conference for E Source members, we offer a special Marketing topical track as well as tracks in Demand-Side Management, End-Use Technologies, and Customer Experience. Past session topics have included optimal structures for marketing departments, developing effective marketing metrics, and boosting market penetration for DSM programs.

Sample Our Unparalleled Content

This is a thumbnail of the sample infographic on the Marketing Solutions public page

US Energy Attitudes and Behaviors

This is a thumbnail for the sample ebook on the Marketing Solutions public page

How Can Utilities Better Serve Up Energy-Efficiency Programs to Small Restaurant Owners?

Traditional, broad segmentation is no longer enough to effectively reach customers. E Source has decades of experience analyzing residential and business customer attitudes and behaviors as well as evaluating the technologies businesses use in their facilities.

Jorge Marques, BC Hydro, Manager of Technology and Innovation

Our Consulting Solutions team will help you develop a tailored, insightful approach to targeting and serving your customers.

Business Segmentation Solution With our data analysis and consultation, you can precisely target the customers (down to the account level) who are most likely to participate in your energy-efficiency and demand-side management programs. You’ll be able to reap the greatest possible energy savings and your customers will be more satisfied.

Residential Segmentation Solution Among residential customers, energy is a notoriously low-interest subject, so the formula for increasing program participation requires a strategy that revolves around what they are interested in. You need to reach the right customers with the right offers. Our segmentation solution takes your customers’ energy attitudes and behaviors into account and provides insights that can help you engage your key segments.

Solar Customer Insights Solution As a utility, you need to understand which of your customers are most likely to adopt solar so you can develop a robust strategy, maintain strong relationships with key customers, consider a rate redesign, and plan for operational impacts. We will identify which customers are most likely to “go solar,” and we’ll provide in-depth custom insights and actionable recommendations to help you act before it’s too late.

Marketing Benchmarks and Surveys

Our goal is to provide you with the information you need to make smart decisions. At E Source, we cut through the complexity and deliver the on-point insights you need to make the right investments.

With our market data, you’ll be able to learn more about your business and residential customers. This intelligence will help you accomplish your goals while avoiding mistakes.