Laura Ruff Agard specializes in collecting and analyzing data on distributed energy resources (DERs). In her role at E Source, she conducts voice-of-the-utility and voice-of-the-customer surveys, and then analyzes the data using SPSS and Excel. Using the data from the surveys, Laura writes and creates reports and graphics. Her goal as a market research analyst is to pull together the information utilities need to improve their DER programs and marketing efforts and to help them make a business case for new DER initiatives. Laura earned a BS in mechanical engineering from Colorado State University. She then spent over four years in energy consulting, conducting fieldwork and analysis for rebate and incentive program evaluations.

Content by this author

Top 10 customer-preferred utility website features

Abbas Madad, Heather Hilgenkamp, Laura Ruff Agard, Rachel Cooper
December 11, 2019

Which website features are most important to residential customers? Do preferences differ by electronic device? We’ve created an at-a-glance reference of the top customer-preferred utility website features for desktop, laptop, mobile device, and tablet.

Strategic electrification: Insights to spark your interests

Steven Day, Ryan Odell, Laura Ruff Agard
May 6, 2019

Electrification is a hot topic in the utility industry. We created an infographic with information from our 2018 Utility DER Strategy Benchmark and from our 2018 Electrification Forum Session to help you get kick-start your strategy. See what other utilities are saying!

What type of customers have DER technologies?

Courtney Welch, Alanya Schofield, Rachel Cooper, Laura Ruff Agard
December 11, 2018

Through the 2018 E Source Residential DER Customer Market Research, we asked customers in the US and Canada about their distributed energy resource (DER) technologies and their interest in them. From this, we developed 12 DER technology customer personas to consider during your portfolio design.

How do residential customers typically pay their bills?

Laura Ruff, Rachel Cooper
July 2, 2018

Curious as to how residential customers prefer to pay their bills with other service providers? Our report, which uses data from the Claritas Technology Behavior Track and Energy Behavior Track studies, looks into the channels customers use to pay their electric, Internet, TV, and phone bills.

You can assign an average of 40 customers per key account manager

Laura Ruff, Mike Hildebrand
June 18, 2018

Since 2013, the average number of customers per key account representative has stabilized at around 40 customers. Check out our infographic, which uses data from the E Source Account Management Assessment and the E Source Gap and Priority Benchmarks, to learn more!