Laura Ruff collects and analyzes data relating to energy efficiency and demand-side management. Her background includes more than four years in energy consulting, conducting fieldwork and analysis for rebate and incentive program evaluations. Laura earned a BS in mechanical engineering from Colorado State University.
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In October, the market research team visited the DOE's 2017 Solar Decathlon in Denver. We were overwhelmed by the innovations in the 11 solar-powered houses, but Northwestern University's home intrigued us the most. The students used research-based personas to inform the house's design.
Which website features are most important to residential customers? Do preferences differ by electronic device? We've created an at-a-glance reference of the top customer-preferred utility website features for computers and mobile devices.