Laura Ruff collects and analyzes data relating to energy efficiency and demand-side management. Her background includes more than four years in energy consulting, conducting fieldwork and analysis for rebate and incentive program evaluations. Laura earned a BS in mechanical engineering from Colorado State University.

Content by This Author

E Source Market Research Team Gets Wowed at the DOE Solar Decathlon

Laura Ruff
December 4, 2017

In October, the market research team visited the DOE's 2017 Solar Decathlon in Denver. We were overwhelmed by the innovations in the 11 solar-powered houses, but Northwestern University's home intrigued us the most. The students used research-based personas to inform the house's design.

Top 10 Customer-Preferred Utility Website Features

Laura Ruff, Heather Hilgenkamp, Rachel Cooper
October 12, 2017

Which website features are most important to residential customers? Do preferences differ by electronic device? We've created an at-a-glance reference of the top customer-preferred utility website features for computers and mobile devices.