Laura Ruff collects and analyzes data relating to energy efficiency and demand-side management. Her background includes more than four years in energy consulting, conducting fieldwork and analysis for rebate and incentive program evaluations. Laura earned a BS in mechanical engineering from Colorado State University.

Content by This Author

You Can Assign an Average of 40 Customers Per Key Account Manager

Laura Ruff, Mike Hildebrand
June 18, 2018

Since 2013, the average number of customers per key account representative has stabilized at around 40 customers. Check out our infographic, which uses data from the E Source Account Management Assessment and the E Source Gap and Priority Benchmarks, to learn more!

How a Younger Workforce Affects Trends in Account Manager Salary and Tenure

Laura Ruff, Mike Hildebrand
June 18, 2018

Utilities are experiencing high levels of turnover as the workforce shifts to a younger generation. It’s important to have account plans and processes in place so you can seamlessly transfer knowledge from seasoned veterans to the new workforce. Check out our infographic to learn more!

E Source Market Research Team Gets Wowed at the DOE Solar Decathlon

Laura Ruff
December 4, 2017

In October, the market research team visited the DOE's 2017 Solar Decathlon in Denver. We were overwhelmed by the innovations in the 11 solar-powered houses, but Northwestern University's home intrigued us the most. The students used research-based personas to inform the house's design.

Top 10 Customer-Preferred Utility Website Features

Laura Ruff, Heather Hilgenkamp, Rachel Cooper
October 12, 2017

Which website features are most important to residential customers? Do preferences differ by electronic device? We've created an at-a-glance reference of the top customer-preferred utility website features for computers and mobile devices.