Trade allies play a crucial role in the success of utility demand-side management (DSM) programs. They can be a utility’s marketing arm, sales force, and brand ambassador. Trade allies are also an efficient channel for utilities to reach more customers and achieve reliable, cost-effective energy savings. To ensure that these essential partners are performing at or above expectation, utilities need real-time, meaningful insights across important network touchpoints. They need direct input from the trade allies, metrics to assess individual and network-wide performance, and feedback loops to help improve the customer experience. Without these insights, utilities are missing opportunities to increase energy savings and improve customer satisfaction.

To learn how to apply proven customer experience (CX) methodologies to trade ally management, don’t miss this thought-provoking web conference. We’ll explore journey mapping and voice-of-the-customer initiatives that can help capture the information you need to streamline network management, improve trade ally and customer experiences, and enhance the quality of work performed.

You will learn:

  • The importance of increased visibility into trade ally performance
  • How to identify and prioritize critical touchpoints
  • How utilities are currently capturing these key insights
  • How to incorporate this data to enhance trade ally network performance


Dan Dent, Vice President, DSM Consulting, E Source
Adam Maxwell, Director, Strategy & New Product Development, E Source
Melanie Wemple, Manager, DSM Consulting, E Source
Adam Perry, Senior Customer Services Specialist, Platte River Power Authority

Who should attend:

Utility executives, vice presidents, directors, and managers who want to learn how to better engage and critically assess their trade ally networks.

For more information about attending this event, please email us or call 1-800-ESOURCE (1-800-376-8723).