NOTE: This event has already taken place. See below for recording, event description, and link to download the presentation slides.


Download web conference slides (PDF)

Evaluating emerging technology requires evaluating technical criteria, such as how long it will last or its potential for savings. However, we often ignore how customers would interact with the technology. Join E Source as we make the case for using journey mapping to help evaluate upcoming technologies.

You’ll learn:

  • How journey mapping can give an additional perspective into a new technology’s performance
  • Which personas to use when you journey-map a new technology
  • The benefits of using journey mapping in your technology evaluations
  • Why you should incorporate journey mapping into the technology evaluation cycle


Jeffrey Daigle, Associate Director, Customer Experience, E Source
Andrea Salazar, Director, Technology Assessment Service, E Source

Who should attend:

Utility employees responsible for identifying new measures and developing pilots or scaled demonstrations to prove technology’s potential, as well as customer-experience practitioners looking to assist the energy-efficiency groups within their utility.

For more information about attending this event, please email us or call 1-800-ESOURCE (1-800-376-8723).​