Download  Eight Strategies for Engaging Trade Allies (PDF)

Whether they’re residential contractors or commercial and industrial (C&I) energy service companies, trade allies are the unsung heroes of energy efficiency. They carry out most of the audit, retrofit, and quality assurance tasks related to energy-efficiency programs, but many administrators struggle to keep trade allies working effectively for their programs.

In the E Source Utility Trade Ally Network Comparison 2016 (available with certain memberships), we surveyed 30 utilities in the US and Canada about their C&I and residential trade ally networks. We received data about 44 networks, including information about network structure and the strategies utilities use to engage their allies. Based on the survey responses, we identified eight engagement strategies that could help your utility strengthen and maintain its trade ally network. From the menu below, pick and choose which combination of strategies works best for your utility.

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Contributing Authors

Analyst, Demand-Side Management

Jordan Tobey provides research, analysis, and consultation to members on issues related to energy efficiency and demand response, with a particular...

Director, Market Research Services

Charles Framularo provides primary and secondary research addressing a variety of industry-related business questions. Before joining E Source, he...