Large business customers have huge impacts on utilities and the energy grid because of their size, energy consumption, ability to change markets, and desire to stay competitive. The process of how these customers buy energy and the role renewables play can seem daunting, but three experts brought the topic down to a manageable size—doodle size, in fact—before they spoke at the 2017 E Source Forum.

Future utility business customers are looking for renewable energy solutions from their utility. Industry experts Kevin Haley, Heather Mulligan, and Celina Bonugli have advice on how to connect with these customers. Watch their thought-leadership videos. Tweet this!

Kevin Haley of the Rocky Mountain Institute, Heather Mulligan of PSE, and Celina Bonugli of the World Resources Institute drew doodles to describe their conception of future utility business customers. Kevin sketched a restaurant-inspired “Corporate Buyer’s Menu”; Heather showed us the relationship between utilities, their business customers, and renewable energy projects; and Celina illustrated a comic strip of a company getting help from its utility to reach renewables goals. So how well did Kevin’s, Heather’s, and Celina’s doodles capture their perspectives? Check out clips from their talks in the videos below!

Kevin Haley, Rocky Mountain Institute

Kevin Haley sketched a restaurant-inspired “Corporate Buyer’s Menu.” His video goes into more detail about the corporate buyer as a new business customer type.
Doodle drawn by Kevin Haley of the Rocky Mountain Institute depicting


Heather Mulligan, PSE

Heather Mulligan drew the symbiotic and cyclical relationship between utilities, business customers, and renewable energy projects. In her talk, she describes some of PSE’s offerings that support this relationship.
Doodle drawn by Heather Mulligan of the business customer of the future


Celina Bonugli, World Resources Institute

Celina Bonugli doodled a comic strip of a utility offering a company green tariffs to meet its renewables goals. In her video, she talks about how utilities can use green tariffs to bridge the gap between business customers’ demand and on-site generation.
Doodle drawn by Celina Bonugli of a corporate buyer working with a utility and a provider