Low-income programs target customers who are in need of financial and energy assistance, but these programs often treat this customer group as a homogenous entity with uniform needs and behaviors. Utilities need to reexamine who these customers are and tailor outreach to increase program participation across the board. E Source is diving into these issues across our service areas through a segmented approach for each census region and is establishing a program benchmark. Our first report focused on New England’s low-income population—here’s a summary of our findings and some suggested next steps.

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