Welcome to the E Source Blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.

July 23, 2015 | Adam Maxwell - Director, Strategy & New Product Development | 0 comments

I’ve been doing a lot of research around trade allies, taking a big-picture view of some of the research E Source has done and supplementing it with new information and insights. Of particular interest is what the top considerations should be when developing or refining a trade ally network. The decisions you make around how to structure your vendor community can have huge rippling effects downstream, affecting how your trade allies perform and how they represent your utility’s brand. Here, we list the five most critical questions to ask yourself when you plan your network.

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July 20, 2015 | Sarah Howie, Meredith Ledbetter | 0 comments

What’s the newest approach to multicultural marketing? Some are doing away with it altogether and taking a “total-market” approach in order to more effectively reach all customer groups. Simple language translations are no longer sufficient to reach and engage customers of all cultural backgrounds. Utilities need to deliver a broader message that incorporates multiple views into a cohesive message. We’ll dive deeper at the 2015 E Source Forum and hear from two utilities that have implemented successful strategies.

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July 17, 2015 | Ira Krepchin - Senior Advisor | 0 comments

Smart bulbs are smart because they can do a lot more than just provide light. You can control them from afar, make them dance to your favorite music, and program them to scare off would-be burglars. But these capabilities come at a price—not just a monetary price but an energy price as well, in the form of standby-power draws for network communications. This can be an important consideration for utilities when they’re designing lighting demand-side management programs.

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July 14, 2015 | Logan Jacobson, Correne Knollenberg, Meredith Ledbetter | 0 comments

Are you sifting through the overwhelming amount of information on electric vehicles (EVs), trying to design programs or develop messaging to encourage EV adoption? Look no further. The E Source research teams have reduced the heaps of data down to 10 bite-sized factoids to help you get the gears turning. This top-10 list can help utilities start thinking about the demand-side management, technology, and marketing opportunities around EVs.

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July 9, 2015 | Haley Kaiser - Analyst | 2 comments

Friday, June 26, was no ordinary dog day of summer at E Source. We unleashed some new employees at the office—the kind that beg and bark and bury bones. These new staffers may have been cute and furry and content with a belly rub, but we made them earn their keep. Our four-legged friends treated us to a host of nifty tricks for our Best Trick contest. Check out the video to see which pup’s wild and wacky stunt won our contest!

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July 7, 2015 | Michael Colby - Senior Analyst | 0 comments

Time-variant pricing describes utility rates that vary depending on day of week, month of year, or even time of day. Two examples of this rate structure are time-of-use (TOU) and dynamic pricing. The term might sound totally new, but you likely experience some form of time-variant pricing in your day-to-day life. Ever pay more for a ski pass on a holiday in January than on a Tuesday in November? A new E Source report offers all the details on this pricing strategy.

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July 2, 2015 | Essie Snell - Research Manager | 0 comments

Recently, I was in Portland, Oregon, speaking at the AESP Spring Conference, and I had a chance to check out a cool new smart home demonstration project from start-up company IOTAS. Unlike most smart home or home energy management (HEM) vendors that are almost exclusively focused on single-family homes, IOTAS concentrates on adding smart home capabilities to multifamily rental units. The innovations are pretty remarkable, and they’re likely to appeal to IOTAS’ target demographic: millennials. Learn more about the company’s approach.

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June 30, 2015 | Jay Stein - Senior Fellow | 0 comments

Worried that Tesla will put your utility company out of business? Thinking of quitting your utility job and going to work for Elon Musk? Don’t give it another thought. Tesla isn’t going to disrupt the utility industry, but it could be a good ally. Find out more.

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June 30, 2015 | David Podorson - Analyst | 0 comments

Does your utility or energy organization have an innovative demand-side management (DSM) program? We want to hear about it and possibly showcase it at the 2015 E Source Forum! Just complete a quick three-minute survey to tell us about your measure, and we’ll handle the rest. Read on for details and a link to the survey.

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June 29, 2015 | Eryc Eyl - Senior Analyst | 0 comments

The utility industry faces massive change and disruption that promise to make business as usual impossible. And on top of all the change you don’t want, there’s all the change you do want from and for your customers and employees. Some utilities are finding that they can harness the power of all these changes to attain previously inconceivable benefits. With the guidance of E Source and Prosci, a global pioneer in change management best practices research, these forward-thinking companies are getting past the fallacies about change management and implementing a structured approach that will help them get the most out of the constant flurry of unknowns.

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