Luke Currin and his team strive to understand utilities’ needs to improve E Source’s demand-side management, distributed energy resources, customer experience, marketing, and communications offerings. Prior to being a director, Luke was a manager and an analyst supporting utilities that use our marketing and communications research services. Before joining E Source, Luke worked in corporate communications at Duke Energy. He earned a BA in environmental and Hispanic studies at Davidson College.
Luke Currin
Director, Portfolio and New Product Strategy
Topical expertise
Brand and reputation
Communications
Education and awareness
Customer engagement
Campaigns
Segmentation
Content by this author
Empathy and energy: A frank discussion with crisis communications experts
April 9, 2020
It’s more important than ever to get your crisis communications right. Join us to hear from crisis communications experts, who will explain how to develop messages that will cut through the clutter and how to deliver actionable information for the public.
Decarbonization: The defining utility trend of the next decade?
March 11, 2020
Over the past three years, states, provinces, cities, and utilities across the US and Canada have made bold commitments to address carbon emissions. As of March 2020, more than 20 utilities in the US have announced they’ll supply their customers with carbon-free or net-zero-carbon energy by 2050.
What Can Storytelling Do for Your Brand and Business?
December 11, 2019
How can you tap into the power of storytelling to connect customers with your brand in meaningful, lasting, and valuable ways? This session focused on the types of stories utilities can tell and how to deliver them to customers and the public.
Braving the storm: Emergency communications in a changing world
December 11, 2019
After their E Source Forum 2019 session, we spoke with ComEd’s Sabrina Potirala and Rebecca Sheperd to learn how the utility’s operations and communications teams prepared for the January 2019 polar vortex that brought some of the coldest temperatures Chicago has ever seen.
What Canadian Customer Insights Does E Source Offer?
December 10, 2018
Which of your customers want an electric car? What are their communication preferences and online behaviors? The E Source Canadian Residential Customer Insights Center answers these questions and many more. Join this web conference to learn what consumer insights you can access through this tool.