Bill LeBlanc focuses on helping utilities understand the intersection between the customer and the utility’s products and services, specializing in maximizing marketing effectiveness. He previously served E Source in vice presidential roles for the Marketing, Consulting, and Research departments. He’s also president of the Boulder Energy Group. Bill has more than 20 years of experience in strategic marketing, new product development, pricing, market research, and demand-side management as well as social marketing. Before joining E Source, Bill worked as a director at Barakat & Chamberlin, a national consulting firm. He also founded and served for several years as president of the Association of Energy Services Professionals. Bill served as a project manager at EPRI from 1988 to 1991, overseeing projects focused on demand management, rates, marketing, and customer behavior; developing promotional programs for EPRI products and services; and conducting conferences and workshops. He holds a BS and an MS in mechanical engineering from Stanford University and a BA in management economics from Claremont McKenna College.

Content by this author

Why do people have electric vehicle range anxiety?

Bill LeBlanc
July 15, 2020

Why do consumers have range anxiety? Our research has revealed some striking problems with consumers’ beliefs about electric vehicles and how they get “fueled up.” To combat this phenomenon, utility communicators and marketers should focus their messaging on the comfort and ease of charging at home.

Need to identify EV buyers? Try a personality test

Bill LeBlanc
May 13, 2020

Why would someone buy an electric vehicle instead of the internal combustion engine vehicle they've been accustomed to their entire life? To find the answer, it’s important to look closely at the differences—or lack thereof—between the two car options and the mindsets of potential buyers.

What Are the Pros and Cons of Electrification in Today’s Market?

Bill LeBlanc
January 22, 2020

Electrification is a hot topic in the energy industry and many utilities see it as a means to pursue broader energy, climate, and sustainability goals. Join an in-person training course to ensure your electrification efforts are beneficial.

Who Cares About Climate? Your Customers Do, and They Want You to Care Too

Bill LeBlanc, Wayne Greenberg
November 21, 2019

In these videos from our 2019 E Source Forum keynote, Yale's Dr. Anthony Leiserowitz discusses climate change trends, knowledge, attitudes, and more. Then, Xcel Energy's Alice Jackson shared why her utility has committed to an 80% reduction in carbon emissions by 2030 and a 100% reduction by 2050.

Who benefits from beneficial electrification?

Bill LeBlanc
September 12, 2019

Done correctly, electrification has the opportunity to reduce carbon, lower rates for consumers, and make the grid run more efficiently. E Source has created a framework that shows how utilities, regulators, and government entities can more systematically make decisions around electrification.