Bill LeBlanc draws on his experience in the energy industry to provide insight into where the industry is going and help create E Source products that will serve its members. Bill has more than 20 years of experience in strategic marketing, new product development, pricing, market research, demand-side management, and social marketing. He focuses on helping utilities understand how the their products and services can help customers. He specializes in maximizing marketing effectiveness, electric vehicle marketing, and design thinking. Before joining E Source, Bill worked for six years as a director at Barakat & Chamberlin, a national consulting firm. He also founded and served for several years as president of the Association of Energy Services Professionals. Bill was a project manager at EPRI from 1988 to 1991. He also had stints at Apple and Disney in his early days. Bill holds a BS and an MS in mechanical engineering from Stanford University and a BA in management economics from Claremont McKenna College.

Content by this author

EV charging and pricing: What are consumers willing to pay?

Bill LeBlanc
September 1, 2020

We recently asked utility customers in the US and Canada a series of pointed questions about electric vehicle (EV) charging and pricing. The responses offer insights to help you better plan public charging network pricing and improve customers’ understanding of EVs through new messaging approaches.

Why do people have electric vehicle range anxiety?

Bill LeBlanc
July 15, 2020

Why do consumers have range anxiety? Our research has revealed some striking problems with consumers’ beliefs about electric vehicles and how they get “fueled up.” To combat this phenomenon, utility communicators and marketers should focus their messaging on the comfort and ease of charging at home.

Need to identify EV buyers? Try a personality test

Bill LeBlanc
May 13, 2020

Why would someone buy an electric vehicle instead of the internal combustion engine vehicle they've been accustomed to their entire life? To find the answer, it’s important to look closely at the differences—or lack thereof—between the two car options and the mindsets of potential buyers.

What Are the Pros and Cons of Electrification in Today’s Market?

Bill LeBlanc
January 22, 2020

Electrification is a hot topic in the energy industry and many utilities see it as a means to pursue broader energy, climate, and sustainability goals. Join an in-person training course to ensure your electrification efforts are beneficial.

Who Cares About Climate? Your Customers Do, and They Want You to Care Too

Bill LeBlanc, Wayne Greenberg
November 21, 2019

In these videos from our 2019 E Source Forum keynote, Yale's Dr. Anthony Leiserowitz discusses climate change trends, knowledge, attitudes, and more. Then, Xcel Energy's Alice Jackson shared why her utility has committed to an 80% reduction in carbon emissions by 2030 and a 100% reduction by 2050.