Bill LeBlanc previously served the business as vice president for Marketing, vice president for Consulting, and vice president for Research. He’s also president of the Boulder Energy Group. Bill has more than 20 years of experience in strategic marketing, new product development, pricing, market research, and demand-side management as well as social marketing. He focuses on helping utilities understand the intersection between the customer and the utility’s products and services, and specializes in maximizing marketing effectiveness. Before joining E Source, Bill worked for six years as a director at Barakat & Chamberlin, a national consulting firm. He also founded and served for several years as president of the Association of Energy Services Professionals. Bill served as a project manager at EPRI from 1988 to 1991, overseeing projects focused on demand management, rates, marketing, and customer behavior; developing promotional programs for EPRI products and services; and conducting conferences and workshops. He holds a BS and an MS in mechanical engineering from Stanford University and a BA in management economics from Claremont McKenna College.

Content by This Author

What's Next for the New Energy Consumer? We Have Some Ideas

Bill LeBlanc
February 28, 2018

This year's E Source E Design 2020 conference is all about innovation and design thinking, and we've added a focus on how to move ideas into action. We'll gather in Seattle from April 11 to 12 to study innovative approaches and design-thinking experiences from other industries. Don't miss it!

Taking Cues from Amazon and Airbnb: Designing the Future Utility at the E Design 2020 Conference

Bill LeBlanc
May 25, 2017

Read highlights from the inaugural E Source E Design 2020 conference and learn how to get involved in a three-year collaborative project to reimagine the next generation of utility products, services, and experiences.

Becoming the Airbnb of the Energy Services Industry

Bill LeBlanc
December 7, 2016

Learn how utilities can employ design-thinking techniques to create products, services, and experiences for the customer of the future.

Put Customers First When Developing New Products and Services and Start Reaping the Benefits

Bill LeBlanc
June 2, 2016

Learn how human-centered design, or design thinking, can help utilities create next-generation products and services that customers want and need.

In Light of Nevada’s Rule on Solar, It’s Time for Rate Reform

Bill LeBlanc
February 1, 2016

Nevada's PUC just passed solar rates that appear to make rooftop solar unaffordable, or at least not profitable enough for most solar vendors to do business in the state. Did the new rate go too far? Not far enough? Is it discriminatory? Should solar have its own rate design? If so, why?