Adam Maxwell manages both the E Source Distributed Energy Resource Strategy Service and the E Design 2020 initiative, conceptualizing developing, and implementing new products for the utility industry and adjacent markets, including research services, software products, market research studies, and demand-side management (DSM) pilots. He also performs corporate strategy for existing E Source products and markets. Adam is a subject matter expert in utility DSM, solar and distributed energy resource (DER) programs and communications, and new-customer program, service, and experience development. He has worked in a consultative role with North American utilities for eight years, providing them with actionable insights to develop effective and attractive DSM and DER strategies and to optimize their programs, marketing, and communications. Adam was previously the director of Research Inquiry, running a team of seven researchers to answer on-demand inquiries from E Source members. He was also the senior product manager for the E Source Demand-Side Management Service, developing the research agenda to keep E Source at the forefront of DSM thought leadership and providing consultative DSM services to utilities. Adam has a BA in psychology from Wesleyan University and is a certified Agile Scrum product owner.

Content by This Author

Breaking Down Barriers to Innovation

Adam Maxwell
May 17, 2018

E Source hosted over 160 utility innovators in Seattle, Washington, in early April for a conference focused on moving ideas into action. We got the chance to discuss common barriers to innovation and to collaborate with peers on how to overcome those barriers.

An Eye-Opening Customer-First Experience: E Design 2020 NextGen Workshop

Adam Maxwell
November 8, 2017

In October 2017, we hosted 50 utility innovators for the E Design 2020 workshop. Learn about our three-day approach to stepping into the customers’ shoes through design thinking. For years, utilities have said “We need to become more customer-centric,” and design thinking can accomplish this goal.

Customers Think Rooftop Is the Cheapest Solar: Utilities Need to Address This … Fast!

Adam Maxwell
February 8, 2017

Learn how current utility solar education techniques are falling short, causing customer backlash and driving the perception that utilities are anti-solar.