Adam Maxwell manages both the E Source Solar Strategy Service and the E Design 2020 initiative, conceptualizing developing, and implementing new products for the utility industry and adjacent markets, including research services, software products, market research studies, and demand-side management (DSM) pilots. He also performs corporate strategy for existing E Source products and markets. Adam is a subject matter expert in utility DSM, solar and distributed energy resource (DER) programs and communications, and new-customer program, service, and experience development. He has worked in a consultative role with North American utilities for eight years, providing them with actionable insights to develop effective and attractive DSM and DER strategies and to optimize their programs, marketing, and communications. Adam was previously the director of Research Inquiry, running a team of seven researchers to answer on-demand inquiries from E Source members. He was also the senior product manager for the E Source Demand-Side Management Service, developing the research agenda to keep E Source at the forefront of DSM thought leadership and providing consultative DSM services to utilities. Adam has a BA in psychology from Wesleyan University and is a certified Agile Scrum product owner.
Content by This Author
In October 2017, we hosted 50 utility innovators for the E Design 2020 workshop. Learn about our three-day approach to stepping into the customers’ shoes through design thinking. For years, utilities have said “We need to become more customer-centric,” and design thinking can accomplish this goal.
Learn how current utility solar education techniques are falling short, causing customer backlash and driving the perception that utilities are anti-solar.
Learn how E Source Measure Insights can help ease the burden of finding and searching through technical reference manuals for DSM program planning, design, and evaluation efforts.
Learn how utilities can help customers form positive associations between the utility industry and solar solutions.
When developing a trade ally network, the decisions you make around how to structure it can have huge rippling effects downstream, affecting how your vendors perform and represent your utility’s brand. Here, we list the five most critical questions to ask yourself when you plan your ally network.