Adam Maxwell designs, develops, and implements new products for the electric and gas utility industry, with a focus on human behaviors and design thinking. He brings human-centered design to utilities across the US and Canada through collaborative research services, workshops, and consulting. Adam builds utilities’ empathy for customers, asks challenging questions, encourages people to get out of their comfort zones, and inspires new ways to meet evolving consumer needs. For 10 years, he has helped utilities optimize their energy-efficiency, demand-response, solar, and distributed energy resource programs. Adam has a BA in psychology from Wesleyan University.

Content by this author

Customer challenges versus utility challenges: Shifting our perspectives

Adam Maxwell
January 29, 2020

By framing questions from the customer’s perspective (not the utility’s), it forces us to be laser-focused on human needs. Find out how you can use customer insights to better design and market your utility’s programs.

E Design Week: The Design-Thinking Workshop for Everyone

Adam Maxwell
October 24, 2019

Join us for E Design Week, our design-thinking workshop focused on creating innovative, customer-facing products and services.

Breaking down barriers to innovation

Adam Maxwell
May 17, 2018

E Source hosted over 160 utility innovators in Seattle, Washington, in early April for a conference focused on moving ideas into action. We got the chance to discuss common barriers to innovation and to collaborate with peers on how to overcome those barriers.

The five design imperatives

Adam Maxwell, Bill LeBlanc, Christof Meyer, Chris Crisman
March 21, 2018

E Source and partner Egg Strategy identified five design elements that are crucial to include when designing residential programs, services, and experiences. Incorporating these elements will make your products and services more attractive to customers and boost program engagement and retention.