Adam Maxwell designs, develops, and implements new products for the electric and gas utility industry, with a focus on human behaviors and design thinking. He brings human-centered design to utilities across North America through collaborative research services, workshops, and consulting. Adam builds utilities’ empathy for customers, asks challenging questions, encourages people to get out of their comfort zones, and inspires new ways to meet evolving consumer needs. For 10 years, he has helped North American utilities optimize their energy-efficiency, demand-response, solar, and distributed energy resource programs. Adam has a BA in psychology from Wesleyan University.

Content by This Author

Breaking Down Barriers to Innovation

Adam Maxwell
May 17, 2018

E Source hosted over 160 utility innovators in Seattle, Washington, in early April for a conference focused on moving ideas into action. We got the chance to discuss common barriers to innovation and to collaborate with peers on how to overcome those barriers.

An Eye-Opening Customer-First Experience: E Design 2020 NextGen Workshop

Adam Maxwell
November 8, 2017

In October 2017, we hosted 50 utility innovators for the E Design 2020 workshop. Learn about our three-day approach to stepping into the customers’ shoes through design thinking. For years, utilities have said “We need to become more customer-centric,” and design thinking can accomplish this goal.

Customers Think Rooftop Is the Cheapest Solar: Utilities Need to Address This … Fast!

Adam Maxwell
February 8, 2017

Learn how current utility solar education techniques are falling short, causing customer backlash and driving the perception that utilities are anti-solar.