Anna Nixon works with E Source’s industry experts to write their research into reports. In her previous role, she worked as a researcher solving marketing and communications problems for utility marketers. Before coming to E Source, Anna wrote technical and scientific articles for Colorado State University's (CSU) College of Natural Sciences. Anna was also a reporter, photographer, and designer for The Rocky Mountain Collegian. She holds a BA in journalism and media communication with a concentration in content and production, and a minor in business administration from CSU.
Content by this author
Utilities need to know more about future electric vehicle (EV) buyers to design effective marketing campaigns that reach them. Our latest report delivers insights on the next wave of EV buyers. In this blog post, we highlight some of those findings.
Considering whether to add a new digital channel like Nextdoor or podcasting to your marketing strategy? Check out this blog post for a preview of our research on the latest digital marketing technologies, platforms, and content types. Then you can decide if they’re right for your utility.
Developing a responsive website is a great step toward setting up a mobile presence, but it isn’t enough. Utility mobile apps outperform utility websites in overall customer satisfaction.
Our research shows that almost a quarter of your customers may be using more water during the pandemic. Winter is right around the corner, so we’ve put together five tips that can help your customers save water and money when the temperatures fall.
Don’t keep your Earth Day 2020 communications in quarantine. Utilities and nonutilities alike have found creative ways to bring their Earth Day celebrations into customers’ homes, and we encourage you to join in.