Anna Nixon works with E Source’s industry experts to write their research into reports. In her previous role, she worked as a researcher solving marketing and communications problems for utility marketers. Before coming to E Source, Anna wrote technical and scientific articles for Colorado State University's (CSU) College of Natural Sciences. Anna was also a reporter, photographer, and designer for The Rocky Mountain Collegian. She holds a BA in journalism and media communication with a concentration in content and production, and a minor in business administration from CSU.

Content by this author

How well do you know the next wave of EV buyers?

Anna Nixon
September 15, 2021

Utilities need to know more about future electric vehicle (EV) buyers to design effective marketing campaigns that reach them. Our latest report delivers insights on the next wave of EV buyers. In this blog post, we highlight some of those findings.

The newest trends in digital marketing: A guide for utilities

Anna Nixon
July 12, 2021

Considering whether to add a new digital channel like Nextdoor or podcasting to your marketing strategy? Check out this blog post for a preview of our research on the latest digital marketing technologies, platforms, and content types. Then you can decide if they’re right for your utility.

The five must-haves for the perfect utility mobile app

Sara Patnaude, Anna Nixon
March 10, 2021

Developing a responsive website is a great step toward setting up a mobile presence, but it isn’t enough. Utility mobile apps outperform utility websites in overall customer satisfaction.

Winter is coming: Five water winterization tips to help customers save water and money

Anna Nixon
October 19, 2020

Our research shows that almost a quarter of your customers may be using more water during the pandemic. Winter is right around the corner, so we’ve put together five tips that can help your customers save water and money when the temperatures fall.

Celebrating the 50th anniversary of Earth Day during the COVID-19 pandemic

Anna Nixon
April 21, 2020

Don’t keep your Earth Day 2020 communications in quarantine. Utilities and nonutilities alike have found creative ways to bring their Earth Day celebrations into customers’ homes, and we encourage you to join in.