This is the logo for the 2017 E Source Utility Ad Awards Contest

An independent group of judges selected the winners based on message, creativity, results, call to action or brand connection, and overall impression. Judges included Mindy Cheval, University of Colorado at Boulder, School of Journalism and Mass Communication; Shawn Silzer, CLCG Enterprises; Lucia Riley, SAS Institute; Kelly Diekman, KDesign Inc.; and Max Walter, Hollister Creative. Winners were honored at a special awards luncheon at the 2017 E Source Forum. Check out the E Source Facebook album for photos from the luncheon.

Best Overall Campaign for Non-Investor-Owned Utility

First place: Austin Energy

Digital Streaming Content

 
 

Second place: OUC

Broadcast Radio Ad (Disco)

Broadcast Radio Ad (Rock)

Event/Experiential Marketing

OUC, Second Place 2017 Overall Non-IOU Event/Experiential Marketing

Outdoor Ad

OUC, Second Place 2017 Overall Non-IOU Outdoor Ad

Social Media Ad

OUC, Second Place 2017 Overall Non-IOU Social Media Ad

Best Overall Campaign for Investor-Owned Utility

First place: PSE

Broadcast Television Ad

 
 

Second place: National Grid

Digital Streaming Content

 
 

Best Broadcast Television Ad

First place: SMUD

 

Second place: PSE

 

Best Broadcast Radio Ad

First place: Colorado Springs Utilities

Second place: Union Gas

Best Digital Display Ad

First place: Manitoba Hydro

Manitoba Hydro First Place 2017 Digital Display Ad

Second place: FirstEnergy Corp.

FirstEnergy Second Place 2017 Digital Display Ad

Best Print Ad

First place: BGE (tie)

BGE First Place 2017 Print Ad

First place: Nashville Electric Service (tie)

Nashville Electric Service First Place 2017 Print Ad

Second place: Oncor

Oncor Second Place 2017 Print Ad

Best Event/Experiential Marketing

First place: Austin Energy

Austin Energy First Place 2017 Event/Experiential Marketing

Second place: KCP&L

KCP&L Second Place 2017 Event/Experiential Marketing

Best Outdoor Ad

First place: National Grid

National Grid First Place 2017 Outdoor Ad

Second place: OUC

OUC Second Place 2017 Outdoor Ad

Best Digital Streaming Content

First place: Westar Energy

 

Second place: Manitoba Hydro

 

Best Social Media Ad

First place: Colorado Springs Utilities

 

Second place: Efficiency Vermont

 

Crowd-Pleaser

OUC

OUC 2017 Crowd-Pleaser Ad


View this year’s E Source Ad Awards winners