An independent group of judges selected the winners based on message, creativity, results, call to action or brand connection, and overall impression. Judges included Mindy Cheval, University of Colorado at Boulder, School of Journalism and Mass Communication; Connor Tubridy, Egg Strategy; Lucia Riley, SAS Institute; Dr. Nancy Boykin, Colorado State University; and Max Walter, Hollister Creative. Winners were honored at a special awards luncheon at the 2016 E Source Forum. Check out the E Source Flickr stream for photos from the luncheon.
NOTE: Click on the thumbnail images below to open the full-sized ad in PDF format.
Best Overall Campaign for Investor-Owned Utility
First place: Southern California Gas Co.
Second place: Idaho Power
Residential Print Ad
Best Overall Campaign for Non-Investor-Owned Utility
First place: OUC
Second place: Sacramento Municipal Utility District
Print, Digital, Outdoor, and Social Media Ads