2016 E Source Utility Ad Awards Contest Logo


View this year’s E Source Ad Awards winners

An independent group of judges selected the winners based on message, creativity, results, call to action or brand connection, and overall impression. Judges included Mindy Cheval, University of Colorado at Boulder, School of Journalism and Mass Communication; Connor Tubridy, Egg Strategy; Lucia Riley, SAS Institute; Dr. Nancy Boykin, Colorado State University; and Max Walter, Hollister Creative. Winners were honored at a special awards luncheon at the 2016 E Source Forum. Check out the E Source Flickr stream for photos from the luncheon.

NOTE: Click on the thumbnail images below to open the full-sized ad in PDF format.

Best Overall Campaign for Investor-Owned Utility

First place: Southern California Gas Co.

Television Ad

 

Video Ad

 

Radio Ad

Solar

Second place: Idaho Power

Residential Print Ad

Idaho Power Residential Print Ad

Television Ad

 

Best Overall Campaign for Non-Investor-Owned Utility

First place: OUC

Residential Print Ad

OUC Residential Print Ad

Outdoor Ad

OUC Outdoor Ad

Radio Ad

Streetlight

Second place: Sacramento Municipal Utility District

Print, Digital, Outdoor, and Social Media Ads

SMUD Print, Digital, Outdoor, and Social Media Ads

Television Ad

 

Video Ad

 

Radio Ad

Solar

Best TV/Video Ad

First place: Hydro One

 

Second place (tie): Puget Sound Energy

 

Second place (tie): Tennessee Valley Authority

 

Best Radio Ad

First place: Hydro One

Toss the Heavyweights

Second place: Manitoba Hydro

LED Campaign

Best Residential Print Ad

First place: Toronto Hydro-Electric System Ltd.

Toronto Hydro-Electric System Ltd. Residential Print Ad

Second place: Union Gas

Union Gas Residential Print Ad

Best Business Print Ad

First place: Toronto Hydro-Electric System Ltd.

Toronto Hydro-Electric System Ltd. Business Print Ad

Second place: APS

APS Business Print Ad

Best Outdoor Ad

First place: Austin Energy

Austin Energy Outdoor Ad

Second place: SRP

SRP Outdoor Ad

Best Digital Ad

First place: ComEd

ComEd Digital Ad

Second place: OUC

Best Social Media Ad

First place: KCP&L

KCP&L Social Media Ad

Second place: FortisBC​

FortisBC​ Social Media Ad

Crowd-Pleaser

Ameren Illinois

Ameren Illinois Crowd-Pleaser Ad


View this year’s E Source Ad Awards winners