This is the logo for the 2015 E Source Utility Ad Awards Contest winners page.


View this year’s E Source Ad Awards winners

An independent group of judges selected the winners based on message, creativity, results, call to action or brand connection, and overall impression. Judges included Mindy Cheval, University of Colorado at Boulder, School of Journalism and Mass Communication; Jessa Bliss, Friday Center for Continuing Education, University of Northern Colorado; Brett Schklar, Market Creation Group; Justin Engel, Egg Strategy; Lucia Riley, SAS Institute; and Max Walter, Hollister Creative. Winners were honored at a special awards luncheon at the 2015 E Source Forum. Check out the E Source Flickr stream for photos from the luncheon.

NOTE: Click on the thumbnail images below to open the full-sized ad in PDF format.

Best Overall Campaign for Investor-Owned Utility

First place: Alliant Energy

Thumbnail from an Alliant Energy business print ad.

Second place (tie): Duke Energy

Print Ads: Includes print ads (PDF)

Television Ad

Second place (tie): First Energy

Other Ads: Includes print, digital, and outdoor ads (PDF)

Television Ad

Radio Ad

Fighting Darkness and Winning

Best Overall Campaign for Non-Investor-Owned Utility

First place: Hydro One

Print Ads: Includes print ads (PDF)

Television Ad

Second place: Orlando Utilities Commission

Other Ads: Includes print, digital, and outdoor ads (PDF)

Television Ad

Radio Ad

Holidangers

Best Television Ad

First place: Pacific Gas and Electric Co.

Second place: Reliant

Best Radio Ad

First place: LG&E and KU

Energy Legends

Second place: Otter Tail Power Co.

North Country Food Bank

Best Residential Print Ad

First place: Toronto Hydro-Electric System Limited

Toronto Hydro-Electric System Limited Res Print Ad Thumbnail

Second place: Touchstone Energy Cooperatives

Touchstone Energy Cooperatives Res Print Ad Thumbnail

Best Business Print Ad

First place: BC Hydro

BC Hydro Biz Print Ad Thumbnail

Second place: Duke Energy

Duke Energy Biz Print Ad Thumbnail

Best Outdoor Ad

First place: Orlando Utilities Commission

Orlando Utilities Commission Outdoor Ad Thumbnail

Second place: ComEd

ComEd Outdoor Ad Thumbnail

Best Digital Ad

First place: Seattle City Light

Seattle City Light Digital Ad Thumbnail

Second place: Union Gas Limited

Union Gas Limited Digital Ad Thumbnail

Best Social Media Ad

First place: PPL Electric Utilities

PPL Electric Utilities Social Media Ad Thumbnail

Second place: National Grid

National Grid Social Media Ad Thumbnail

Crowd-Pleaser

Newfoundland Power & Newfoundland and Labrador Hydro

Newfoundland Power & Newfoundland and Labrador Hydro Crowd-Pleaser Thumbnail


View this year’s E Source Ad Awards winners