NOTE: This event has already taken place. See below for recording, event description, and link to download the presentation slides.
Did you miss our recent E Source E Design 2020 conference in San Francisco? Participants loved the unique combination of relevant topics, dynamic speakers, and hands-on workshops using ethnographic customer research. So you won’t want to miss this one-hour mash-up of the best content from the conference, delivered by experts from E Source and our partners at Egg Strategy.
E Source’s Bill LeBlanc will reiterate his pointed message to utilities:
- Most industries struggle with designing products and services that their customers actually want. Utilities can use design thinking to address this challenge.
- Why are utilities so left-brained? We need a fundamental shift to encourage and recruit right-brained expertise.
- Specific market niches and applications exist—especially in the “As a Service” business—that utilities are in an ideal position to leverage.
- New products and services are inherently connected to the utility brand—don’t miss the boat.
Then our friends at Egg Strategy will share stories from the front lines of design thinking from outside the utility sphere. They’ve collaborated with some of the world’s most iconic brands—including Coca-Cola, The North Face, and Johnson & Johnson—to create engaging new products and customer strategies, so they’ll explain how the practice of design thinking is evolving as the business world awakens to the power of empathic innovation. Finally, they’ll give you five ways to flex your design muscle and help you launch a design-thinking revolution at your utility.
Bill LeBlanc, Chief Instigation Agent, E Source
Christof Meyer, Practice Head, Egg Strategy
For more information about attending this event, please email us or call 1-800-ESOURCE (1-800-376-8723).