There’s a job to be done, and you know just who can do it. But do your customers?
Utilities everywhere are working to develop, promote, and improve the connections between trusted trade allies and customers to bring energy-efficiency and renewable energy projects to fruition. For many utilities, one of the most effective ways to bridge the gap between trade allies and customers is through digital channels, including display ads, social media, and search engine marketing (SEM).
We’re always on the lookout for examples of these communications in the marketplace, and we’ve collected a number of them here to help spark ideas for your next trade ally support campaign.
To learn more about how you can make the most of your trade ally network—from implementation to co-marketing and performance optimization—check out our Trade Ally Networks Resource Center (for members of the E Source Demand-Side Management, Residential Marketing, and Business Marketing Services).
Coming soon! We’re just wrapping up data-gathering for the Utility Trade Ally Network Comparison and look forward to sharing the results with members. Our findings will answer questions such as:
- How effective are utility trade ally networks across North America?
- How are various utility trade ally networks structured? What structures are used by trade allies that achieve high rates of customer satisfaction, performance, and participation?
- How can new or developing utility programs build strong trade ally networks and establish effective program strategies?
- What are mature programs doing to maintain or increase trade ally engagement?