I don’t know what it was, but something happened around March 1 to give all species of animals center stage in social media. In the past 30 days, animal-related content has been a dominant, high-engagement theme on Twitter, Facebook, and Instagram.

The Washington, DC, bald eagle live cam may have been an inspiration, as bird cams in general have been guaranteed crowd-pleasers for utilities for years. But honestly, this is a whole new level. Trust me. I see thousands of posts every day and this is wild. From therapy chickens in Kansas City to stranded black bears in southern California, to treed kitty cats in Saskatchewan, utility social feeds are a veritable zoo.

The great thing about this trend is that utilities aren’t using animals in social messaging to be flip, rather they’re connecting these creatures to bigger messages of conservation, community giving, safety, and a range of other on-point topics.

I love it. And while utilities can’t rely on the animal kingdom to boost all social post engagement, customers clearly love it too. Check out the menagerie of posts below from the past month or so across the industry!

A black bear climbed this pole in Three Rivers, California, to scavenge for acorns out of the cross arm.

Posted by Southern California Edison (SCE) on Sunday, March 13, 2016

Proud to sponsor World Bird Sanctuary's World Eagle Day on Sunday. This family friendly event celebrates eagles from around the world!

Posted by Ameren Missouri on Friday, March 18, 2016

Ever wonder where to take an injured wild animal for medical attention? With the help of a KCP&L Microgrant, Lakeside Nature Center is returning injured animals to the wild more quickly.

Posted by KCP&L: Kansas City Power & Light on Tuesday, March 22, 2016

We’ve heard of therapy dogs….but therapy CHICKENS? Learn how Lakemary School and Psychiatric Residential Treatment...

Posted by KCP&L: Kansas City Power & Light on Tuesday, March 8, 2016

The Peregrine Falcons are back on our rooftop! Do you think any eggs were found in this year's nest? Watch live on the Falcon Cam. http://bit.ly/1UA2EuE

Posted by Pacific Gas and Electric Company on Tuesday, March 29, 2016

Happy #TurtleTuesday! #SCUTE #SouthCarolina #SeaLife #beach #ocean #LightsOut

A photo posted by Santee Cooper (@santeecooper) on

"I spotted this burrowing owl during the construction phase at SCE's Whirlwind Substation back in 2011." Michael St. Pierre

A photo posted by Southern California Edison (@sce) on

People migrate to Florida in droves to escape frigid winters, and manatees are no different. These lovable, aquatic mammals enjoy a nice soak in the warm waters near the #DukeEnergy Crystal River Energy Complex about 85 miles north of Tampa. Manatees vacation from Nov. 15 to April 15, and, this #manatee season, as many as 120 huddled in the water discharge canal, a secondary thermal refuge. These refuges are a few degrees warmer than the Gulf of Mexico in winter and keep the manatees warm on their way to #Florida's natural, 72-degree springs. Manatees love Duke Energy for the giant hot tub it provides, and the feeling is mutual. On-site Duke Energy biologists monitor the discharge canal and evaluate the manatees' behavior for signs of distress to ensure a happy, healthy manatee population. Happy #ManateeAppreciationDay to one of Florida’s most beloved threatened species! For the full story and more manatee photos, click the link in our bio.

A video posted by Duke Energy (@duke_energy) on