I don’t know what it was, but something happened around March 1 to give all species of animals center stage in social media. In the past 30 days, animal-related content has been a dominant, high-engagement theme on Twitter, Facebook, and Instagram.
The Washington, DC, bald eagle live cam may have been an inspiration, as bird cams in general have been guaranteed crowd-pleasers for utilities for years. But honestly, this is a whole new level. Trust me. I see thousands of posts every day and this is wild. From therapy chickens in Kansas City to stranded black bears in southern California, to treed kitty cats in Saskatchewan, utility social feeds are a veritable zoo.
The great thing about this trend is that utilities aren’t using animals in social messaging to be flip, rather they’re connecting these creatures to bigger messages of conservation, community giving, safety, and a range of other on-point topics.
I love it. And while utilities can’t rely on the animal kingdom to boost all social post engagement, customers clearly love it too. Check out the menagerie of posts below from the past month or so across the industry!