Welcome to the E Source Blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.

The Power of Words

Cisco Wins with a New Lingual Brand Image
January 27, 2016 | Keenan Samuelson
Cisco employees use techie jargon to talk to each other. But when they create marketing materials, that language confuses customers and they don't understand the company's products or how to use them. Cisco simplified its messaging and saw real results. Utilities can benefit from the same.

Building a Multicultural Utility Social Media Presence

Southern California Edison’s Nancy Casanova and Twitter en Español
December 29, 2015 | Sarah Howie
The linguistic and cultural mix of populations throughout North America is shifting, and utilities are working to develop community outreach and communications strategies that can meet the needs of all. Learn more about Southern California Edison's multicultural social media strategy.

San Diego Becomes the First Major US City to Commit to an All-Renewable Future

How Low-Carbon Plans Are Changing Utility Relationships with Municipal Customers
December 23, 2015 | Sarah Howie
Last week, San Diego became the first major US city to commit to going 100 percent renewable. Find out how the city views the future of its relationship with local utility SDG&E and what this might mean for your utility’s relationship with municipal customers.