Welcome to the E Source Blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.
Five Steps to Crafting an Apology That Builds Customer Loyalty
May 2, 2017 | Joy Herbers
Most corporate apologies are insincere, noncommittal, and so scrubbed by marketers and lawyers that you can’t tell who’s apologizing for what. There is, however, a right way to mend fences with your customers, win back their trust, and turn them into brand loyalists.
The Shift to Customer-Side ManagementThe Key to Crushing DSM Goals
April 4, 2017 | Beth Fitzjarrald
Rising goals, rising baselines, rising customer expectations ... what's a demand-side management program manager to do? We dove into leading states' preapproval filings and discovered some key themes about working with your new business partner: your customer.
The Changing Climate Makes Utility DSM More Vital Than Ever
March 30, 2017 | Essie Snell
Despite uncertainty around federal climate change action, utilities are playing—and will continue to play—a major role in reducing greenhouse gas emissions by promoting energy efficiency and setting the stage for increased renewable energy production by adding resilience to the grid.
YouTube and the Water-Energy NexusThe Value of Water According to a Vlogger
March 17, 2017 | Logan Jacobson
An amateur chef on YouTube treats water as though it's free, but what does it actually cost? People in the energy industry have trouble justifying measures that would address the water-energy nexus because our society fails to appreciate the true value of water.
Simple Websites Lead the Way in Utility Marketing and Brand Storytelling
March 13, 2017 | Sarah Howie
After years of effort and investment, many utilities are launching new websites that do double duty as information hubs and powerful marketing and brand communications platforms. Site redesigns can be pricey and labor-intensive, but the payoff is worth it.
Turning Up the Heat: The Rapid Surge in Smart Thermostat Programs
March 9, 2017 | Eric Wilczynski
For the last few years, utilities have been offering discounts and incentives to customers who adjust their smart thermostats in the winter or summer. Our updated report looks at more than 100 programs that empower customers with additional control over their energy use.
OK Google, How Much Energy Does Alexa Consume?
February 20, 2017 | Essie Snell
Voice-controlled devices like Amazon Echo and Google Home are rapidly gaining market share and may prove to be a key interface for the smart home over the next year or two. But for energy nerds like me, there’s a persistent and nagging question: How much energy do these devices actually consume?
The DSM Roundup of Innovative Residential Programs Is Coming! Are You Registered?
January 26, 2017 | Isaac Wintermute, Bryan Lin
The DSM Roundup goes beyond introducing fresh ideas; it gives insight into which new programs are really working. Attend the event on February 8 from 2:00 to 3:00 p.m. EST to find out which innovative residential demand-side management (DSM) programs made the cut.
Creating a CX Culture Is a Marathon, Not a Sprint
January 19, 2017 | Shawn Silzer
Customer experience (CX) leaders are generally highly driven, but sometimes we need to step outside of our comfort zone and demonstrate patience if we're to succeed in implementing a CX culture at our organizations. AGL Resources offers a success story that we can all learn from.