Welcome to the E Source blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.
How to Choose the Best DSM Tracking System
We recently received an Ask E Source question about how to select and implement a demand-side management tracking system. We interviewed utility professionals and leading software developers to develop four best practices that will help you make the right choice for your utility.
How Will Your Utility Engage with Alexa and the Google Assistant?
Smart speakers have emerged as one of the most quickly adopted consumer electronic devices ever, and virtual voice assistants like Alexa and the Google Assistant are flourishing. Learn how E Source is working with Amazon and Google to help utilities embrace this new platform to meet myriad goals.
Super Bowl Ads, EVs, Spaceships, and Alexa: What Are Marketers Telling Us?
In between the punting, tackling, and scoring of the big game itself, companies shelled out big bucks to promote their products, services, and brand during Super Bowl LIII. We take a look at a few of the more relevant ads to the utility industry.
What the Top 20 Technologies and Trends of 2018 Tell Us to Expect for 2019
For the energy-efficiency and distributed-energy sectors, 2018 was an action-packed year. The underlying forces that led to new technology trends are unlikely to diminish in this new year. We think many of these drivers are harbingers of what's to come in 2019.
Marketing Automation: The Digital Trend That Optimizes the Customer Journey
Every touchpoint in the customer journey is an opportunity. Marketing automation tools capitalize on these opportunities, while improving customer engagement and satisfaction, tracking lead and channel attribution, and measuring marketing ROI and overall performance.
Optimize Your Utility Website by Participating in the 2019 Web Benchmark Study
Since 2002, E Source has been using the Review of North American Electric and Gas Company Residential Websites study to benchmark more than 100 utility websites, gauging how successfully they're serving customers. In 2019, we'll modernize the study to measure advanced capabilities.