Welcome to the E Source blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.
Help Me, Help You: How Utilities Are Using Digital Advertising Channels to Connect Customers with Trade Allies
There’s a job to be done, and you know who can do it. But do your customers? For many utilities, one of the most effective ways to bridge the gap between customers and trade allies is through digital channels. Check out who's making digital waves and how.
"Pikachu Is Not Worth Your Personal Safety"
We've heard some crazy stories since the launch of Pokémon GO. Well, utilities have taken to social media to urge players to use common sense and stay away from dangerous electrical equipment and power plants. But utilities are also engaging with players in fun and productive ways.
How the Next Wave of Commercial Lighting and Building Controls Technologies Can Deliver Deeper Savings for Utilities
Is lighting the next promising delivery mechanism for wider building controls, automation, and Internet of Things capabilities? It certainly seems to present fewer barriers to entry, especially for small and midsize business customers. Join us at the 2016 E Source Forum to learn more!
A Seamless Website Experience: Leveraging the Website as a First-Choice Channel
Optimizing a customer’s interaction with a website feature like Energy-Use Analysis is important for utilities to think about, especially when implementing an omnichannel strategy. This can be done by housing energy-use information in one place so it’s easy for customers to find and take action on.
The Problem with Residential Energy Disaggregation Tools
Buyer beware! The idea behind energy disaggregation is straightforward: take a single source of data on energy use and apply software algorithms to identify the constituent components based on their unique energy-use signatures. Unfortunately, the accuracy of these products remains highly variable.
Really Big Data: Helping Large Data Centers Meet Their Energy-Efficiency Goals
Are data centers in your territory taking a big byte of power? During this time of low load growth, data centers are an anomaly, consuming massive amounts of energy to process and store the data generated by millions of customers. Utilities are well positioned to help them meet efficiency goals.
Beat the Heat: Letting Your Full Digital Potential Shine to Encourage Safety and Savings This Summer
What do safety, energy efficiency, and fun have in common? They're the primary themes of utilities' tips and tricks campaigns this summer. Check out a few exciting and effective examples of websites, digital ads, and social media posts that I hope will inspire your summer efforts.