Welcome to the E Source blog! Our staff will share insights and observations about life at E Source, our events, our research, and other fun stuff.
For the Birds: Animals Take Over Utility Social Media Streams
April 6, 2016 | Sarah Howie
In the past 30 days, animal-related content has been a dominant, high-engagement theme in utility social media. How, why, and to what effect are utilities tapping into the animal lover in all of us to make a social media splash?
Lights Out: Innovations in DSM Lighting Programs
April 1, 2016 | Jeffrey Daigle
Utilities continue to chase lighting savings even though the increased efficiency of new bulbs has plateaued. Today—curiously April 1—E Source introduces its newly designed program Lights Out, which explores how to get 100 percent savings in lighting programs with no free riders.
Energy Books That Shouldn't Make You Snore
March 8, 2016 | Luke Currin
Looking for some good books about energy that won't put you to sleep? Look no further! This essential reading list is for the history buffs, techies, entrepreneurs, humanitarians, and policy wonks working in the electricity, cleantech, and oil and gas industries. Happy reading!
How Innovative Utilities Are Rewarding Loyal Customers and Attracting New Ones
March 3, 2016 | Meredith Ledbetter
Looking for a new way to engage your residential customers? Under pressure to attract new customers? Take a cue from other industries and offer a rewards program for loyal customers. We know of several utilities in regulated and deregulated markets that are trying it and getting good results.
The Changing Face of Utility Account Management
February 5, 2016 | Tom Jones, Kim Burke
Utility account management is in the midst of an important transformation that will continue into the near future. Account managers must shift from a reactive stance of responding to customer inquiries and complaints to a forward-thinking, consultative approach led by proactive energy advisors.
In Light of Nevada’s Rule on Solar, It’s Time for Rate Reform
February 1, 2016 | Bill LeBlanc
Nevada's PUC just passed solar rates that appear to make rooftop solar unaffordable, or at least not profitable enough for most solar vendors to do business in the state. Did the new rate go too far? Not far enough? Is it discriminatory? Should solar have its own rate design? If so, why?
The Power of Words
January 27, 2016 | Keenan Samuelson
Cisco employees use techie jargon to talk to each other. But when they create marketing materials, that language confuses customers and they don't understand the company's products or how to use them. Cisco simplified its messaging and saw real results. Utilities can benefit from the same.